Tag: author choices

June 17, 2025 / Elise Carlson / 0 Comments

Abandoning Amazon as a reader is easy (if you don’t have a Kindle), when there are so many alternative stores, subscription services, and Goodreads alternatives, a few of which I’ll describe and link here. Abandoning it as an author was, until 2025, largely unthinkable. Even authors resentful of Amazon’s market dominance or lack of ethics felt we had to publish on Amazon to have any hope of selling books, let alone a career as an author, especially an indie author. But with Amazon in 2025 adding to its disregard for its staff and contempt for the environment; abandoning DEI (which almost had me bailing), and two big changes with gen ai, my decision to pull my books from them was made. And it became time to consider what being an author who doesn’t sell books on Amazon looks like.

Brick & Mortar/ Local Alternatives

As an Aussie, when I lived in Frankston, I bought books from Robinson’s Bookstore. In inner Melbourne, I discovered Collins Bookstore, and then my new favourite indie store in the inner suburbs, Readings. Anywhere I went, I also borrowed from the local library. Anything niche I wanted that wasn’t at a local store could be ordered online from Book Depository. Yes, the giant who offered free shipping world wide, the rival Amazon bought, then closed permanently. You’ll find seven Book Depository alternatives described here.

Bookshop.org

The brick and mortar alternative I like best for UK and US readers, if you don’t have one nearby is Bookshop.org, because they share their profits with indie stores. Its a good paperback alternative to Amazon and, as of 2025, Bookshop.org sell ebooks too.

Note for Authors: distributing your paperbacks via Ingram Spark directly, or using Ingram via Draft to Digital (which I prefer, as I find the D2D dashboard and customer service more accessible), will automatically make your paperbacks available on Bookshop.org. (For more on self publishing and book distributors, see this blog).

Online Store Alternatives

Before I link big multinational stores, I’ve found my Ruarnon Trilogy ebooks (courtesy of StreeLib) in national stores in western Europe, and one (so far) in South East Asia (all linked here.) So if you’re wanting to buy local, unsure of your choices and outside America, western Europe, UK, Canada or Australia, check in with the internet/ friends/ family about bookstores owned by your country.

Itchio

Itch.io was most popular with gamers, but in 2025 is growing in popularity among readers and indie authors. They sell ebooks DRM-free, and offer authors a better profit than many alternatives (buying direct from the author is best for authors, but comes with an international taxation headache that puts off or delays quite a few us with selling direct).

Note for Readers: Itchio doesn’t have a storefront for different countries. There’s one online storefront and the author chooses a currency for the minimum price, which can be free and you can tip above it. If needed, the price is converted into the purchaser’s currency.

Note for Authors: you need to create an account and upload your books directly to sell on Itch. Setting prices in UK/ US or Euro currencies means unfavourable exchange rates for readers in the rest of the world. For example, a US $4.50 ebook cost me around $8.30 Aud. The standard Australian dollar indie book price is $6. So you might want to take exchange rates into account when setting your minimum price.

Kobo

For Australia, New Zealand, the US, Canada, much of Europe, the UK, South Africa, India, Japan, and some of the Asia-Pacific (specific countries listed here), we can buy ebooks via the Canadian company Kobo. Kobo is part owned by Rakuten, based in Japan, where they don’t call it ‘DEI’, but they say ‘we respect human rights of all and uphold individual dignity,’ and commit to ‘contribute to a sustainable future.’ (Kobo became home of my digital library in 2024, and I plan to purchase a Kobo now in 2025.)

Barnes & Noble

I assume Barnes and Noble is (if anything now even more) popular in America. I couldn’t find much about them and DEI, though they still have their Black Lives Matter statement up, which I take as a good sign.

Apple

All of the aforementioned countries for Kobo, plus more of South America, Eastern Europe, Asia and the Pacific (specific countries listed here) have access to Apple, whose commitment to Diversity, Equity and Inclusion remains firm. (Though, honestly, I’m prejudiced against Apple. I see their release of new model iphones as the most obvious instance of promoting needless consumerism, of sending the old model to landfill and generating carbon pollution from shipping the new model not because the old is broken, but because the new is ‘the latest’).

Booktopia

It would be un-Australian of me not to also mention Booktopia, Australia’s largest online store (yes trading again as of 2025 after voluntary administration in 2024). And they own another Aussie bookstore, which seems to be more online than brick and mortar these days; Angus and Robertson.

Note for Authors: I distribute my ebooks (and for B&N and Booktopia my paperbacks) to all of the above stores except –Itchio– via Draft to Digital (who also distribute to Everand, listed below).

Subscription Service Alternatives

For Americans, there’s Barnes & Noble’s Nook.

For Americans, Canadians, Aussies, Brits, Kiwis and everyone who has access to Kobo, there’s Kobo Plus.

There’s also 24 Symbols, which is multi lingual.

And Everand.

Note for Authors: I distribute my books to 24 Symbols and a range of local online stores throughout Europe, Latin America and elsewhere via StreetLib.

Library Apps

My favourite place to read and make my own book available for free is my local library. Any author who doesn’t have their books in Kindle Unlimited can make their ebooks (as well as paperbacks) available to local libraries, and yes, some services or government grants will pay us per borrow, or reimburse us beyond the libraries’ initial ebook purchase (Canadian and American authors, see Indie Author Project. Australian authors, see Lending Rights Schemes). You may want to borrow ebooks directly through your local library, or check if your local lets you borrow via the two popular apps below.

Libby

The readers of Bsky made me away of Libby, an international library app.

Hoopla

Your local library may also or alternately let you borrow through Hoopla.

Note for Authors: if your books are available for library purchase via Overdrive (to whom DraftToDigital distribute), readers can borrow them via Libby. DraftToDigital also distribute directly to Hoopla.

TBR & Review Alternatives

StoryGraph

StoryGraph is independently owned and was founded by Nadia Odunayo, with a focus on readers. This article by Distractify explores the benefit of that. Yes, you can export your Goodreads data to Storygraph, so you have the same TBR, book stats etc. They also offer a short questionnaire about your reading preferences, to inform their recommendations, and a free (which I use) and a paid tier. Book Riot’s (2021) Review has more information. Or you can create an account on Storygraph’s sign up page. (And or check out my epic YA Fantasy books.)

Note For Authors: the reason I’ve linked to my books instead of author profile (above) is because they’re not linked, as the option to do that doesn’t yet exist on StoryGraph. Apparently its in their roadmap for future developments.

BookBub

Bookbub is another option for following authors, getting notified of new releases, tracking your reading, reviewing books, etc. If you add a book to your wishlist or follow an author, they notify you when that book is on sale, not just on Amazon, but also on Apple, Barnes & Noble and Kobo. You can sign up for their daily email of books on sale by genre, and again sale links are for multiple stores. I’m on there mainly to review books (which I’m quite behind on), and my profile is here.

Note for Authors: you can pay for your books to be advertised in Bookbub’s emails. They also offer a coveted feature deal, which is far from cheap, but from all reports say it gives you a sales spike the day it goes out by email. Author sign up.

Fabel

I’m hearing mixed reviews of Fabel. It’s a paid service, but I’m including it because it emphasises book clubs and interactive reading, both of which seem less of an option on StoryGraph and Bookbub. I haven’t used Fabel.

Abandoning Amazon as an Author

Why do Indie Authors Publish On Amazon?

As an Aussie who grew up in a city when indie bookstores thrive; I never had any interest in Amazon as a reader. It didn’t exist here till 2018, its foreign owned, bad for the environment and treats its staff in exploitative conditions that would NEVER be tolerated in my country. But when I was doing my homework on self publishing in 2021, before releasing Manipulator’s War in 2022; every indie author I spoke to believed you HAD to be on Amazon.

It dominates the American market and has a firm grip on the world market. It was the best way for indie authors publishing in obscurity like myself to become ‘discoverable.’ It was the site all my indie author friends most valued reviews on, so that’s where I reluctantly purchased and began reviewing their books. Then I learned if I spent less than $50 a year annually on Amazon; I couldn’t write reviews there.

I never liked it. I didn’t want to have my books there. But even Wide for the Win, authors dedicated to and supporting each other with publishing wide (beyond Amazon as well as on it) seemed to believe you had to start on Amazon, and could gradually build your readership on non-Amazon stores. So I reluctantly published my books on Amazon from 2022 to 2025.

My Tipping Points for Leaving

As I said in the introduction, I was tempted to pull my books when Amazon abandoned DEI back in January. But with Meta updating their hate speech policy to exclude many forms of hate speech and abandoning fact checking around the same time, January had me busy connecting with travel friends and family on alternative platforms, before deleting my Facebook and Insta accounts.

I then dedicated myself to redesigning Manipulator’s War’s cover with art from my retired cover artist, and overcoming major paperback formatting issues for Ruarnon Trilogy, to release paperbacks via Draft to Digital and on Amazon. Within weeks of all three paperbacks being live on stores in May, I became aware of more Amazon bombshells.

Gen Ai Book Summaries- Author Copyright Violation?

I saw a post about how Amazon are introducing ai summaries of Kindle books. And those summaries include plot and character development. The book blurbs authors submit do not have all of that information. It could only be obtained by feeding an author’s book into generative ai. Which no author gave Amazon consent to do. Multiple authors began emailing Amazon about this, and I learned of it via this post by Skyla Cameron, summarising her email chain conversation with Amazon. After over a month of emails were exchanged; they failed to disclose whether they were storing and using the book data we did not consent to be fed to gen ai to train their gen ai.

Skyla and I both concluded from the Amazon customer service person saying, ‘I cannot say’ that Amazon are indeed training their gen ai on authors book files (uploaded for the purpose of selling them), without author consent. I was ready to pull my books then.

Ai to ‘Narrate’ Audible Books

Within days I saw another social media post about Amazon’s plans to make 100 ai ‘narrators’ available to narrate audio books. Stealing from authors on one hand and trying to put voice actors out of a job with the next? Decision to pull my books made!

Then Amazon announced they were cutting author royalties by 10% as of the first of June, and I laughed at them for confirming I’d made the right choice so swiftly.

I Don’t Want To Share Profits With Zon

The other thing the May gen ai revelations brought home to me was something that didn’t sit well with me in April. I participated in a big indie author books sale then (the Naratess Sale), and I sold three books on Amazon. That meant I made them $3 and me $3. I resented that. It’s the tinniest of profits, absolutely nothing to a billionaire. But I couldn’t be happy about those three book sales (there are months where I sell no books at all), because I resented Bezos getting anything.

And that realisation made me not want to promote my books, to avoid Amazon profiting from them. At which point it was obvious the decision I would be happiest with is removing my books from Amazon, then promoting bookstores I like, who treat authors (and in the latter’s case; book stores as well as customers) well, like Itchio and Bookshop.org. So those are the kind of stores my Ruarnon Trilogy books page now promotes. Meanwhile, I’ve been tracking down local stores in other countries too, and listing them on this stores by country page.

So Where Are My Books?

Thanks to Draft to Digital, when I pulled my books off Kindle, they were already on Barnes & Noble, Apple, Kobo, Booktopia and a few lesser known stores. Thanks to Streetlib, they are also on local country onlinne stores, like bucher.de in Germany, Bol in Netherlands etc. I uploaded Ruarnon Trilogy epub files/ ebooks to Itchio, and DriveThru Fiction directly, to give myself more reach and readers more options. And my paperbacks and ebooks are available to libraries via Draft to Digital as well. (All of my these links are on my books page.)

And I may, perhaps later this year, set up direct sales on my website, if looking into it in more detail shows its worth the time and author earnings to sell directly from my website AND on Itchio. Why Draft to Digital, and Itchio, and DriveThru Fiction and possibly also direct sales? For one of the same reasons I’ve never been exclusive to Amazon; I hate putting all my eggs in one basket. Twitter has shown how volatile that can be. (Yes, I had my largest social media following there before moving to Blue Sky).

What Does Being on Author not on Amazon Look Like?

I’d already refused back in January to utilise the two most popular ways for authors to make readers aware our books exist: paying Bezos to advertise them on Amazon, or Zuck to advertise them on Facebook. I’d also tried Bookbub ads in 2024, and found my graphic design skills (for my trilogy at least) were NOT cut out for getting Bookbub link clinks, let alone sales. And those are the three most likely paid ads to successfully advertise your book and build your readership…

Itchio Bundles

Having participated in an Itchio Bundle for Pride Month, which gathered 23+ books by 23 authors with aromantic main characters, I see the power of Itch book bundles to put underrepresented characters into the hands of readers who crave them. With every author promoting the same bundle on their social media; our reach is greater. And with book bundle profits split evenly between participating authors; we all earn something.

2025 -? Itch Bundles of Underrepresented Characters

I’m already planning a Nonbinary Books Bundle, with nonbinary main characters for Nonbinary Awareness Week, July 14th to 20th (Ruarnon of Ruarnon Trilogy being nonbinary.) I’ll also do an Asexual Spectrum Bundle for Asexual Awareness Week, and ADHD Rep Bundle for ADHD Awareness Month in October. (Yes, Ruarnon ticks both of these identities as well, while the second main character of Ruarnon Trilogy, Linh, is aro-ace and her best friend Troy is diagnosed ADHD, but not the only ADHDer.)

Whether these bundles will be a thing year in year out I’m not sure. But for this year at least, they’re a good way to meet and connect with more indie authors who share my marginalised identities. And a good way for us to help each other put our books into the hands of more readers, and give more people insight into what life with any one of those identities and more can be like. (They’re also an effective way to collectively market the first book in everyone’s series full stop).

I’ll definitely do an Autistic Book Bundle (or join someone else’s) during Autism Awareness Month (April) next year, with Rarkin, MC of my new Sythe Series being autistic. And perhaps consider broader themes and bundles, like Queer Normative SFF, or SFF Full Of Hope, both of which Ruarnon Trilogy very much ticks. (Technically Sythe Series does too, though its somewhat darker).

In Person Author Events

Having got long covid a mere six months after releasing my debut novel, and not successfully balanced my work life with ongoing chronic illness (fibromyalgia) until this year, I’m FINALLY ready to contemplate attending in person events. If I time them right, I should have the energy to participate and enjoy them physically and socially.

With the complete Ruarnon Trilogy in paperback, and book one of Sythe Series likely to be out in August/ September 2025, I’m hoping to attend some local Sunday markets with my books. To start casual, local and small scale. I’ve applied for a booth at Australia Book Fair (the first ever) in Melbourne in 2026, and hope to attend Supa Nova in 2026 as well. Being a sociable person with a background in retail, and currently a teacher, I think I’ll enjoy meeting people at in person author events.

Online Book Promotion?

Ok, maybe I’ll set aside some time to write some more post-length blurbs for book 1 of Ruarnon Trilogy, make a few more graphics and start posting them at least once a month. Or fortnightly? Like many authors, I don’t like self promotion. And perhaps its my autism that insists that social media should be social, and is so reluctant to post about my book with a link to it, like a straight up ad, on social media. But I definitely need to do more than my super sporadic and rare posts of previous years.

There’s author chats and daily writer prompts where I’ll also talk about my characters, world building etc (more details on both in my Bsky Newby Guide). And there are questions I’d like to ask other writers in my posts, and discuss, which would also involve me sharing more about my book.

There are paid ads in newsletters for readers that I could try (again), like Book Barbarian (which is for fantasy). And I could consult paid promotion indie author gurus like David Gaughran (who have ideas about marketing beyond Amazon) recommend.

Yes, this post hasn’t just been me sharing links I hope will help readers and authors alike, or aiming to be informative. Its also me setting goals and trying to keep myself accountable. If you’re a fellow indie author trying to do the same, I’d love to hear your ideas/ plans on book marketing in these crazy times. You can find me on Blue Sky, Mastodon or send me an email via my contact page and check out my Writer/ Author Discord on there too. Best of luck!

While you’re here, if anyone likes portal, epic, YA fantasy led by queer and neurodiverse characters… maybe take a look at my Ruarnon Trilogy?

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The ‘Small Amount of Time Daily’ Model

There are those people who say: just do a little each day, like writing 500 words. Its not much time or work in that day. And over not too many weeks/ months you’ll have a novel/ established newsletter/ paid advertising campaign!

A big factor here seems to be that when’s life’s busy, its easy to say, ‘I won’t do it today because x,’ and ‘not tomorrow because y’. There’s a risk of not setting aside time to write/ market books and therefore not starting (as I well know, having not spent 9 months of 2023 marketing due to life and earning a living).

If you’re looking for a way to jam marketing into a daily/ weekly schedule under strain, that ‘short amount of time a day’ model may appeal. But personally, I have one main objection.

Some of Us Cannot Spare a Small Amount of Time

Some of us have a disability. Maybe marketing is ‘just’ an extra 20 mins in my day and that’s not much. But my back hurts and gravity is trying to pull me into the ground. My Fibro is DONE with today. It needs that 20 mins (and the next three hours), and same time the next day/ week/ month to recover from the rest of the day. I don’t control what I do on day’s I’m at my day job. My body makes that call and woe is me if I ignore and defy early warnings of increasing fatigue, and or signs my chronic pain is about to flare.

Maybe it takes you time and effort to get your brain out of work/ parenting/ other mode, to tune into something book/ marketing related (especially if you have ADHD). By the time you’ve spent ten minutes (or for ADHD three hours to days/ weeks/ months) trying to engage your brain on The Thing, you want/ need a solid block of time on that task. The first hour ‘on The Thing’ is passed and you weren’t able to properly engage with, or even start The Thing yet.

Need Solid Blocks Of Time?

I NEVER bother sitting down to write if I don’t have at least 1-2 hours. Otherwise I don’t remember who’s in the scene, where the scene is or what just happened, let alone what I’m writing now, or setting up to happen next. Marketing is similar. I want AT LEAST an hour to draft that newsletter/ blog/ design that ad graphic/ series of upcoming book teasers.

The ONLY ‘book marketing’ thing I do in less than an hour is run late to a social media author chat (you’ll find those listed on my Bsky writer chat list). And while technically talking about your characters and plots online could ultimately result in someone reading one of your books, its mostly an activity I do for fun, and connection with fellow writers.

Do What Works For You

So before considering when in the day/ week/ month to schedule your marketing, I’d first consider your ability to focus, your stamina and what length of time blocks you need for marketing (or writing) to be focused AND productive. IF a little each or most days of the week works for you, of course go for it! If it doesn’t? Ideally, I’m finding ‘how often’ boils down to ‘often enough to remember what I’m trying to achieve and how,’ and often enough ‘to feel like I’m making progress.’

When Did I Do All The THINGS?

Blog?

My blog could mean one afternoon a month editing the next blog, and penciling in ideas for the next few month’s blogs. Enough time to check I’ll have a blog ready to roll out at the same time this month, and enough ideas/ of a draft to have edited and published one next month. Ideally, some ideas and or drafts beyond that.

With that system in place, I’ve published one blog most months for nearly four years. This despite the time blindness and management barriers my undiagnosed, unmedicated ADHD posed for most of that period.

Newsletter?

I spend probably one or two afternoons very second month drafting and editing newsletter content and inserting images. Usually, that’s now within a week of sending out a newsletter. Initially though, I always began the next letter before sending out this one, to have content ideas already ticking in advance.
Again, in this case that helped me have a newsletter ready to go every two months for the last three years (quarterly initially, which wasn’t frequent enough to engage people).

Write the Next Book?

Writing/ editing the next book for me is more challenging than both of the above. As a distracted ADHDer, and autistic person who desires exploring story and character logic ALL THE WAY down the deepest rabbit hole, I love writing complex stories produced by whole days writing and editing. In my energetic twenties, Saturdays were rest from the new, challenging career of teaching, Sunday morning’s were reading to enhance my focus, and afternoons for writing. (Of course there were days my ADHD wouldn’t focus at all and I’d stare at a blank page or not even turn on my computer.)

When I was lucky enough to work only three hours a morning part time for a year (in 2018), I would come home from teaching literacy, read for an hour or two, then write for six to eight hours (going for an hour long run in the middle). Those days were brilliant for my undiagnosed, unmedicated ADHD. The teaching burnt off the restlessness I started every day bursting with. Reading when I got home calmed and focused my highly distractible brain. And I still had HOURS to focus and write. Than an hour to run off the resltessness and re-calm and re-focus my hyper, ADHD brain mid-write block.

Getting Marketing Goals Into a State to Determine WHEN To Do Them

First: pick ONE aspect of marketing to focus on. A social media account, a newsletter, a blog, seeking author interviews, getting your book up on all the platforms (details in Step 9 of this post) , or ONE type of paid ad campaign. As an who began social media with Facebook, Instagram AND Pinterest simultaneously, then mastered Twitter, I assure you its more effective to learn ONE platform/ aspect of marketing well first. THEN transfer your learning to a second a few months later. Otherwise its too easy to do multiple things with lack of clarity/ understanding, and thus ineffectively.

Once you’ve got your One focus, getting started is great, but the challenge (as everyone with ADHD knows), is sustaining your work. I find marketing hardest. Aside from individual blog posts/ podcasts/ youtube videos, its hard to break ‘book marketing’ into small, yet related, continuous tasks. Bookbub ads (the first paid option I experimented with) seemed big, and daunting and I put it off for probably over a year before trialling them.

Example: Breaking Learning Bookbub Ads Into Sessions

Once you’ve picked your One Thing, consider how to break it into smaller parts, likely to fit the time you have daily/ weekly/ monthly for them. When I took a break from teaching early in 2023, that involved three week’s full time testing Bookbub ads for my first trilogy (massive fail. I spent money and lots of hours, but my designs were WAY too far off the mark to be potentially worth it). Here’s how, if I only had a few hours daily, as opposed to whole days, I’d break down learning Bookbub ads.

1: Research

Read David Gaughran’s Bookbub ads book and browse sample Bookbub ads (like Top 10 Bookbub Ads of 2024), and take notes in the first few 1-2 hours slots, for a week (or two).

2: Design Ads

Spend the next few 1-2 hour slots designing my first ad images.

3: Compare My Ads to Successful Designs & Revise

Spend the next few hour slots (over around two weeks) examining each individual aspect of design. I’d break these down into; font & font size, background, text & background contrast, how cluttered the image looks etc. Then I’d compare design elements of my ads to my notes on effective design from Step 1 and tweak accordingly.

4: Test & Compare Results of My Own Ads

Run a test ad, then spend slots over the next week comparing and contrasting the amount of clicks it got to previous ads. Then analyse which design elements/ or whether the target author likely influenced clicks positively or negatively. Repeat step 3 with ad test conclusions in mind.

Repeat As Needed

By this point in my process a loop between step 3-4 involving redesign, reflection and re-evaluation could spread over as many sessions and weeks as needed to nail design. Or to conclude that would waste too much time and money (it did with my first book).

Indie Author Marketing & Time Management

Photo Credit: Aron Visuals

When Might You Do All The THINGS?

When you’ve had a go at breaking things into manageable parts, and in so doing developed a clearer idea of what exactly you want to achieve in which time; you can consider WHEN to do All The Things. In deciding that, these considerations helped me, and may help you plan your marketing schedule/ routine.

1: Choose Your Focus

Realistically choose which authorly things you want to focus on in coming months. If you don’t have a website; DO THAT NOW. If you do, will you start a newsletter/ blog/ youtube presence? Build a particular social media platform/ your writer-author network? Or are you ready to consider promoting your book(s) on Amazon/ to a Wide audience? Or do you want to start local and look at public author events, or getting your paperbacks into a local bookshop?

If you’re unsure which of these Things to tackle next, or in what order to tackle Things plural, I go into detail, link resources and sequence The Things I’d aim to do before and soon after launching a book in this post.

How often a day/ week/ month do you need to work on marketing to stay in touch with your goals and keep making progress? (Note: ‘progress’ can include identifying ways that do NOT work and your reflections on why. I still call on-the-job-learning ‘progress’, as knowledge puts you in a better position to achieve in future.)

2: Block Out Other Comittments

What days/ times aren’t an option for you because of your day job? Because humans need sleep and or your kids need parents to raise them? What other comittments require how much of your time?

In blocking out non-writing time, please don’t forget to block out time to rest, recover, chill, smell roses, eat chocolate etc! In other words, don’t work yourself to death. Modern life is BUSY and we need BREAKS.

3: Identify Your Authorly Time Slots

Having blocked out time for life and wellbeing purposes, what time do you have left and how often, across a week (or even month)?

For my teaching career, all work days are a no for anything authorly (except social media, which is more social for me). Teaching takes a lot out of me physically, emotionally and cognitively, so if I taught that day, the evening is for rest.

If like me, your disability, ADHD distraction, autistic overload (or other) determines when and how much you can get done, use a good day to record Thing you’re working on, parts you’ve broken it into and sequence them. Then, each time your body and mind co-operate and allow you to make progress, make a quick ‘where to next’ note. With that note, after however long it next takes for the stars to align for you to tackle The Thing again, you’ll know where you’re at.
(I’m so glad I wrote a May 2024 Author To Do List, because I spent May moving out, June moving in and life happened for 6 months, so its now my Jan-Feb 2025 To Do List.)

4: Choose a Thing ( big picture focus) for The Year

What’s your big focus for the next few months, or even the year?

With my website established (tips on that in this blog), Newsletter established (Newsletter tips here) and blog established, they all get a couple of hours a month.

Last year I intended to focus on trialing paid ads, but didn’t get to begin FB ads after my Bookbub ones bombed because moving house and setting up (a chronic illness, autistic and ADHD friendly) house took up the rest of the year.

For 2025, my big overall focus seems to be how to promote my books wide (ie. beyond Amazon). My First Thing may be setting up direct ebook sales on my website. Ideally, I’ll do paperback ones after that (which I know will be more complicated).

My Big Thing 2 may be exploring in-house promotions. I’d like to check that for Kobo via D2D and see if I can access Apple in-house promotions that way. I also want to experiment with Smashwords Sales (when they FINALLY merge my Smashwords and D2D accounts, which will put all 3 Ruarnon Trilogy books on ONE trilogy page. They’re currently spliced across two different series pages, for the SAME series).

Amazon, Libraries & No Thanks Kindle Unlimited

When you’re an emerging Indie Author and readers don’t know you from Adam, entering your book in Amazon’s Kindle Select program (into Kindle Unlimited -KU) is very tempting. It has lots of readers, your book is discoverable and you will get some page reads (even if you don’t market much or aren’t very good at it). Conventional author wisdom seems to be that its a wise financial and discoverability move for a first time author. But my books are not in Kindle Select (despite that at the time of writing I’ve only published 2/3 of my debut trilogy).

Growing up, I was the child of a single parent. Money was tight. We got most of our books from the library. I like libraries. I like that they’ve always made access to books, digital resources, the internet, printing and apparently now recording studios, an equitable experience. So when I published my first book I wanted libraries to have access to print AND digital copies. But no library could have digital copies in their catalogue if my ebook was in Kindle Select (KU).

No matter what research I did, or advice I considered, for me it was the ethical point that got stuck in my head. I’m a full time teacher and can pay off a home loan on my own salary (which is great because I don’t have a partner and am not inclined to want one). I’m privileged enough not to depend on writing to earn a living. Which is awesome, because as a debut author breaking even financially is a challenge. So I’m in a financial position to stick to my ethical guns and make my ebooks available to libraries.

Non-Amazon Stores

Then there’s stores. I don’t like Amazon. When I got long covid, I got banned from having books available on pre-order on there for a year. That’s because Amazon’s highest priority is customer experience (read ‘profits’). Authors don’t matter to them. I’ve heard of authors having their accounts deleted, their books taken down (before I left Twitter, more on that below). It doesn’t have authors’ backs.

So I researched bookstores and looked at alternatives. I discovered (I’m Australian so neither of these is really a thing here) that Barnes & Noble have a reader subscription service (Nook) and Kobo has Kobo Plus, and unlike Kindle Select (KU), neither of those subscription services is exclusive. So you can have your ebook on Nook, and Kobo Plus AND in libraries.

And there are so many other (non-exclusive) ebook subscription services online (Scribed & Hoopla for example). Sure, these services don’t make your book as visible as Kindle Unlimited, but they have less books for yours to get lost competing among, so I figured why not?

Cover of fantasy book Manipulator's War, purchase icons for ebook: Kindle, Apple, Nook, Kobo, Booktopia, Scribd, Vivlio, Smashwords, Indigo, S24, Thalia, Bucher De, Angus & Robertson.Paperback purchase icons: Barnes & noble, Waterstones, Booktopia, Angus & Robertson, Bucher De.

The above isn’t all the digital stores my first book is on, its just the main ones. If I was in Kindle Unlimited, you’d only see the first two ebook icons. That’s quite a few stores of difference.

Eggs in One Basket

I also don’t like a ‘put all your eggs in one basket approach’. Not just in terms of one basket, but also an American and far from global basket. Of the icons above, the blue icon is a French store. 24S is a Spanish owned subscription service. Thalia and Bucher De are German, and the green Rakuten Kobo is Booktopia, Australia’s biggest online bookstore. Not everyone will choose to buy from an American company when they can support stores in their own country and not everyone is fond of Amazon.

But the biggest problem of putting all your eggs in one baskets is it leaves me vulnerable, should the basket break. Which leads me to Twitter.

2025 Update: I’ve pulled my ebooks from Amazon (unfortunately they have a policy that pretty much means you can’t remove your paperbacks). And since sold more books in June 2025 Pride Month on indie online store Itchio than I did on Amazon in four years period. Bye bye Bezos!

Goodbye Twitter, Hello Mastodon & Blue Sky

Perhaps a pressing author ethical dilemma for many authors of late has been the demise of Twitter. Twitter’s #WritingCommunity was my first social media home as a writer. Privately I was on Facebook (which I’ve never liked. 2025 update: and have now deleted, including my Insta). On Twitter I found a space to network with, befriend, learn from and help my fellow writers. It grew beyond that. When I identified as both queer and neurodiverse, I saw great overlap between the writing community and those communities.

Twitter was a space where I could listen to voices I’d never heard before. Among them were, black people in America, BIPOC the world over, people with chronic illness, mental illness, neurodiverse and gender diverse people. It was a fabulous space for both professional growth as an author and personal growth as a person. Then Musk bought it.

True, algorithms always made your visibility and how easy it was to find friends on your feed variable. But Musk’s take over mostly made me feel more invisible than ever and made a concerted attempt to banish familiar faces from my feed. Familiar faces and good friends started leaving or stopped tweeting. The TERFs, transphobes, Trump supporters, and raging anti-science tribes started sounding louder. Twitter seemed to be competing with Truth Social to become the leading social media hate space.

Time To Go

I thought it would be transphobia and homophobia that drove me off Twitter. I’m the kind of person whose inclined to tell people where they can stick their shitty opinions. And I didn’t want to go on Twitter to be outraged or get angry or to argue. But that wasn’t the final straw.

A tweet about who was profiting from every fifth tweet (now a paid ad tweet) on our feeds stopped me tweeting. Fund the alt right? Fuck that! Sure, you can get an ad filter (which I did -and it helps a lot as someone with ADHD and visual sensory issues). But as Twitter became more like what I imagine Parlour or Truth Social stands for? I didn’t want to be associated with that place or its owner.

Hate Site

Since then and before publishing this blog @GasTheJews was revealed to be an entirely acceptable Twitter handle, when it was reported for hate speech multiple times, and Twitter claimed it wasn’t breaking any of their rules. Because did you know it isn’t hate speech if its in your Twitter handle instead of a tweet?

Text from tweet by Elliot Malin: Account @gasthejews6969 has not broken @X's safety procedures because 'gas the Jews' notably is not 'threatening violence against someone or a group of people' and definitely isn't 'celebrating or praising violence' whatsoeverAnd @ElonMusk wonders why advertisers left.Screenshot of Twitter's reply to a reported account: Hello, After reviewing the availible information, we want to let you know gasthejews6969 hasn't broken our safety policies.

The Kid’s Aren’t Safe

Then came the move (nearly two months after I ceased using my account), which persuaded me to delete it, cutting off multiple friends I don’t see on any other platform. My country’s Esafety Commissioner concluded that Twitter doesn’t have even the most basic child safety measures in place, to prevent not only child abuse but also child sexual abuse from occurring on it, and our Esafety Commissioner fined them accordingly.

Australian's ESafety commission fines Elon Musk's X $610,500 for failing to meet anti-child-abuse standards

Worried its only a matter of time before child abuse material is circulated on Twitter (if it isn’t happening already), and disgusted that every type of marginalised adult AND children don’t matter enough to Twitter (or its reputation) for them to even pretend to be doing anything to ensure user safety on the site, I deleted my account.

The Dilmena

How is Twitter being a hate site a dilemma? People seem to be staying because they personally aren’t attacked or aren’t witnessing marginalised people being attacked. People seem to be making decisions based on their personal user experience. And or indies are reluctant to give up sales from the site, when many of us indies struggle to even pay the costs of our business with our earnings, let alone MAKE any money (my cover art and editing costs are several thousand dollars more than I’ve earned so far as an indie author).

As for me, I had ten thousand followers on Twitter. I’d welcomed newbies, done threads to connect writers. I made lists, and gave extensive feedback on pitch party pitches over two years (and wrote this blog on writing a good one, still my most popular post.) That was my community. I had good friends on that platform who weren’t anywhere else, and dm groups -writer, author, queer and ND support groups that as a group didn’t want to move. Leaving meant losing my community and my platform as a budding indie author.

What’s an Author’s Place?

There was an interesting prompt for October on Mastodon: should writers post about politics or avoid it to avoid controversy? Should we publicly interact as if we are part of the world, or act like Ents, tending our books? Predictably, people who thought politics wasn’t an author’s place were white, cishet, neurotypical, able-bodied authors oblivious to their own privilege. They didn’t seem to notice that for others, eg. First Nations, Black, Asian, Queer, Neurodiverse, Chronically Ill, or Disabled people -existing IS political. (I’ll be blogging about writing diverse casts in Jan 2024 ????).

To me, a nonbinary, a-romantic, asexual, neurodiverse, chronically ill white person living in a cishet, ableist world, ‘should writers speak publicly about politics’ translates as, ‘should writers shut up and put up?’ My answer is ‘no and did I mention fuck no?’ I agree with writers who said they are part of this world, impacted by it and am writing my identities into a world that barely knows we exist and or doesn’t understand and or accept us.

My Place

As part of this world, how could I tacitly support for example, the idea that @GasTheJews as a Twitter handle is acceptable, by retaining my Twitter account or using the platform? If you think I’m going too far in saying that not deleting your account is publicly signalling support of Musk and all he and his bootlickers stand for, I’d refer you to Mene Wyatt, who said, “Silence is violence. Complacency is complicit.” (Source, a powerful monalog on the Australian Aboriginal experience, worth watching).

I’d also point to the blog one of a nazis who greeted Posie Parker (a UK TERF) on the step’s of my state’s parliament house with a nazi salute. In his blog, he referred to most people as ‘normies’ and presumed he and his neo-nazis were acting on behalf of ‘normies’. People like him can’t claim shit like that if you publicly signal that you DON’T support them and they DON’T speak for you.

So I see removing all association with Twitter as a way of making my disapproval of Musk and everyone and their hatreds he shelters and promotes undeniably clear. Do I value that over money and even friendships? Yes.

Mastodon

So where does a writer, author, and a queer, neurodiverse person seeking all of those communities go? Mastodon had the greatest appeal. It’s similar in terms of functionality. The main difference is the whole platform isn’t the plaything of a single dick who can screw it up any which way every time he throws a temper tantrum. Or persecute minority groups wholesale because he’s angry at one individual in his personal life, who happens to be marginalised in a particular way.

Each Mastodon instance has a different admin. Hashtags can display toots on hashtag feeds that bridge instances (#WordWeavers and #WritersCoffeeClub being my favourites). And the Fediverse has toots from every instance your instance hasn’t blocked. This means Mastodon can’t be destroyed by a single white man who scores zero points on the diversity scale and doesn’t give a shit about marginalised people. I also like that there’s no advertising or algorithms, just humans interacting, as opposed to glaring ethical concerns.

Blue Sky

The issue with your single greatest social platform turning to shite is that the communities and contacts you’ve made there aren’t all migrating to the same place. They’re scattering to the winds. Spoutible and Post as well as Mastodon and Blue Sky and I don’t know where else. But writers in the DM groups I was in (DMs being about the only reliable space on Twitter to talk to people I knew at this stage) seemed keen on Blue Sky. Created by the man who created Twitter, also without algorithms or paid ads (yet) and most importantly, not controlled by Musk or Zukerburg or other bastards, as ethics would define them. (For more about Blue Sky, see my Blue Sky Newby Guide.)

The above is how I traded my largest social media account of 10,600 followers to 100 (and slowly counting) on Mastodon and 500 (also climbing) on Blue Sky. Not a decision you make to get publicity for yourself or your books. Not a smart financial decision, at this time. But why stay on a poisoned, sinking ship where decent people are leaving (or hiding in dms), when I could build a small community on platforms far better aligned with my values? Not to mention where people like me can interact publicly and safely, without constantly blocking those who hate us for not being cishet/ neurotypical/ able bodied or in other people’s cases: white?

Goodbye Facebook Page!

Before Musk blew up Twitter, Zukerberg was the bad name in social media. I cracked it at Facebook, (at the height of the Pandemic in 2020) when without warning they blocked Australian community groups (including emergency service warnings that literally save lives), without warning. (We passed some law, I think around journalism, that pissed Facebook off). So I closed the writer Facebook groups I’d made (I’d liked having publicly discoverable groups for writers) and moved them to Discord (all four are described here.)

Facebook rebranded as Meta, but I’d never liked the platform (I find it primitive now, especially the limited functionality and clunkiness of Facebook Groups compared to Discord) and I hated it for its lack of ethics. Yet all the indie author advice seems to recommend that if you want to minimise time wasted on social media and make more time to actually write books; at least have a Facebook Page. In fact, you can’t run ads on Facebook (or Instagram) without one. So de-activating yours is directly a financial and business decision.

But I deactivated mine. I hate the platform. It doesn’t have a great demographic for my books anyway (that demographic being educated, lefty/ liberal minded, teen to forty-ish or young at heart allies or queer folk -Mastodon/ Blue Sky seem most likely for them). I could still advertise on Amazon (yeah, that doesn’t appeal either -again, ethics, eggs, one basket- no thank you.) But having just a Facebook Profile (for over 50’s in my family and the few Gen Y people who actually post there) and inviting anyone wanting to follow me as an author also keeps my writing Facebook private from students. And technically I’m still on ‘the world’s biggest social media’. It’ll do.

Can You Be Ethical & Still Make Money Writing?

Now I’ve abandoned my biggest social media platform, deactivated my Facebook Page and not put my books in the easiest place for the biggest number of readers to find, read and review them, how do I make money as an author? (This question is revisited in Abandoning Amazon as Reader and Author.)

You may sell the occasional book directly via social media, but I’ve been watching this for over a year. It seems you either push hard with ‘buy my book posts’ that I feel must annoy people, or you sell to friends via conversations, small scale. Its seemed to me for quite some time (and yes, the authority on making money as an Indie Author, the Facebook Group 20BooksTo50K agrees), that you make money selling books by spending money, mostly on advertising, though in-person events like conferences can be great too.

There is one big advertising option I’ll consider ethically: Bookbub. Their features cost hundreds, but are well worth it. You have to apply and they’re hard to get. But like Facebook and Amazon, they also have ordinary paid ads, which I plan to start experimenting with. And their adds reach readers who purchase from many stores, in many countries, which I also like.

What About Community?

Having left the platform my online communities were on, I’m rebuilding, a little on prompt hashtags on Mastodon, a lot on Blue Sky and on my Writers and Authors Discord server. I’m making new friends, staying in touch with the few old ones still on platforms I use, and rebuilding my writerly, queer and disability communities.