A Fantasy Author's Adventures in Fiction & Life

Tag: Writer Advice

Querying Your First Novel

Congratulations on finishing your novel! Savour the moment, then buckle up. There’s a whole new skill set to learn, resources to peruse and critique partners to work with, on your query and synopsis craft. To help you with this, and on the challenging and honestly, often discouraging querying journey, I’ll also delve into networking with querying writers for mutual support (you’ll need this!).

Crafting a Query Letter: Suggested Steps

Research: the Content of Query Letters

If you google ‘what should I put in my query letter’ you’ll get a list like:

-Greet the agent/ publisher by name

-write a hook for your book

-pitch your book in 2-3 paragraphs and around 300 words

-include two comparison titles which give an idea of the tone and style of your novel (within its genre and audience range, published in the last 1-5 years)

-write a short bio, including your day job and publishing credits (if applicable)

-thank the agent/ editor for their time

Research: How to Write Effective Queries

Query letter ingredient lists will tell you what goes in a query letter, but often neglect to tell you how a query letter is written. For example, the above list says nothing about how to craft a pitch which clearly introduces your main character, your conflict and the main characters personal stakes in it. It gives no advice on crafting a query likely to entice anyone to read your opening pages. To learn how to do these things, I suggest reading detailed resources like:

Patrick Bohan’s Mad Libs Formula Blog Post (a fictional query, which uses humor to nail pitching).

Susan Dennard’s first (and annotated) successful query letter.

My detailed query letter and query pitch break down.

Then read some of the 600+ successful query letter examples in your genre linked to this spreadsheet.

Take notes on what the above resources do that you haven’t, what they do more effectively than you have so far, and any ideas they give you for revising your query.

Query Revising and Critical Feedback

This is how I write and revise queries. Whether you’re editing for the first time or are mid-revision, I hope it gives a good idea of steps you can take to avoid VERY common premature querying.

  1. Revise query, multiple times.

2. Cross check query with notes on query letter ingredients to check you’ve included everything.

3. Read successful queries and detailed query advice blogs above (again). Make more notes on what they do well and you’re still revising.

4. Revise your query using step 3’s insights.

5. Feedback. Get writer feedback on your query. Author bias can blind you to how successfully you implement everything you’ve read. And as you know everything about your book, it can be very difficult to tell how clearly you’ve communicated your character, conflict and stakes to someone who knows nothing. As for your novel, so with your query letter and synopsis, fellow writers are your rear and sideview mirrors, helping you see your blind spots.

6. Content Revision. Revise using writer feedback (suggestions which fit your story, its tone etc). Your goal here is to get all the details that belong in a query pitch in, everything that obscures key pitch ingredients out, and to word everything clearly enough for unfamiliar readers to understand. This may take more than one round of feedback and revising.

7. Wording Revision. It’s easy to go round in circles of query pitch feedback, revise, query pitch feedback revise. BUT, I suggest once you and your readers are happy with your pitch contents, get one more round of feedback. When your pitch ideas are solid, it’s easier for other writers to suggest removing unnecessary words, rearranging your ideas for effect, or adding imagination catching details/ adjectives. Your goal this time is to polish your wording for maximum reader impact.

What Feedback Should I Discard?

Some query feedback might be, ‘but what about’ and ask you to explain EVERY thing your query mentions (or alludes to). In your query, it’s unimportant whether the murder victim was found inside, or outside, or on which day of the week. The ONLY thing that matters is the victim was found at your MC’s house, because that’s the inciting event which gives your MC personal stakes and pushes them into the conflict. The ins and outs don’t matter and are details which can overload the reader, and obscure your character, conflict and stakes.

As with beta readers, its handy to get feedback from multiple people. Do multiple people flag the same points as needing editing? Or does one get hung up on things you don’t think matter -and no one else seems to think they matter? And while feedback will aim to make your pitch sound great, does it represent your story and tone well enough? Or is that great suggestion open to misinterpretation, and potentially selling a story other than the one you wrote?

Query Readiness Checklist

According to you and writers who gave you feedback, does your query pitch clearly:

State your conflict, MC’s role in it and your MC’s (and world’s) stakes?

Include details which make your characters motives/ goals/ conflict/ stakes unique (eg. the MC is the only one without special powers)?

Evoke the tone/ style of your novel?

Is it around the 300 word mark?
(SFF may have good reasons for being nearer 400, but if you have only one point of view character and one main conflict, a 500 word query letter probably has details it doesn’t need, which can weaken your pitch.)

Do the writers who gave you feedback think its ready?
Yes, some feedback will be subjective and not a sign of unreadiness. No, not everyone will realise when they are or aren’t being objective, including you and all of your critical readers. This is where it gets messy, and having multiple people’s feedback agree can help you make decisions about what to edit and overall readiness.

A word of warning, “That sounds great to me, I don’t have any(more) suggestions,” may not mean your query is agent-ready. It may just mean that person hasn’t read enough successful queries, or spent enough time revising their own, or had enough experience critiquing pitches to identify and suggest possible improvements. So when using feedback to help you decide whether your query is ready, consider whether feedback from multiple writers agrees, AND how much pitch critiquing experience the people giving it have. If you know someone whose quite experienced with pitching and they can’t see any objective holes/ weak points -that’s a good sign of readiness.

Querying Resources, written on envelop with wax seal.

Realistic Expectations

Premature Querying

Querying writers I know have tended to either confidently begin premature querying, or not know when to stop editing and begin querying (or do both in that order.) So how can you judge querying readiness?

  1. After each major edit, did you shelve the book and query long enough that when you returned, you clearly, instantly spotted multiple areas for improvement? (For me, this is a good indicator of whether I still have the ability to view my work objectively, or have edited it too many times and lost perspective).
  2. Acting on the Best Feedback. Yes, as the person most invested in your book, you know it best and will spend the most time evaluating its and it’s pitches readiness. But don’t undervalue critical feedback just because it surprises you. Keep an open mind when considering critical reader feedback to act on. If you’re unsure, try it out. If it doesn’t work, you can be confident you’ve edited based on the best feedback you have and made your book and query the best you can.
  3. Do you think you AND and a second round of readers think you addressed the areas of development/ clarity your first critical readers raised?
    As a pantser, for me this step is crucial. My latest wip has been through three rounds of feedback, the first and second compensating for my tendency to underwrite, the third to forth targeting specific critical reader feedback and elaborating on ideas that gave me.
  4. If after 2+ rounds of critical reader feedback and editing, all you are doing is taking a word out here, substituting that word and generally making minor changes, then it sounds like you’ve done the best you can alone, with feedback. It’s time to let go, and send out your first round of queries!

The First Query Round

Querying in rounds is popular among Twitter’s #WritingCommunity. While those 5-10 queries are out, you’re taking a break from editing your query, hopefully talking to other querying writers, and perhaps pitching in Twitter’s pitch parties. This gives you more time to learn about querying and pitch craft, and to distance yourself from your query. After getting 5-20 form rejections -variations on ‘thanks, but no thanks, my opinion is subjective, other agents may disagree, etc’, you’ll likely realise you’ve learnt some new things. You may find that your query is not so ready as you had thought (many of us do to a greater or lesser extent 😉).

Sending batches of queries gives you time, space, and a chance to revise, so agents you query later get a stronger version of your query. This is why I highly recommend not querying any agent you have any emotions about in the first round. Seriously, pick 10 or so agents who represent your genre and audience age, whose MSWL only vaguely relates to your manuscript (or just ticks ‘surprise me’), and query those ten agents.

“But what if one of them offers to represent me and there were others I wanted to query first?”, you ask. I’ve talked to several hundred querying writers, and do you know how many got an offer of representation on their first round of queries? Zero. Some got full requests, when querying their second, third or later novel, but they all resulted in rejection. If you can’t bare the thought of not having an agent you’re keen on in round one, pick the one you’re happiest to be rejected by, and query them.

Rejections

Time for the bad news. Expect rejections. Many of them. Expect form rejections, which will occasionally not even include your name or will spell it wrong. “Dear Author, Your book is not a good fit for my list at this time. Other agents may feel differently. Best of luck -Agent.” You’ll see many variations of this. Some are helpful, for example, some form rejections say “the pages didn’t pull me in”. Then, you know your opening chapter, and perhaps manuscript need editing. So you can post pone sending your next round of queries until you’ve finished editing (yes, you may well need to pause querying to edit your MS. This is not unusual).

Do Rejections Signal an Issue with My Query or Pages?

Many rejections unfortunately, leave you guessing. Does my query or manuscript need more editing? Or did the agents not fall sufficiently in love with it to help me edit it to publisher submission standard? Do I need to work on my craft, or did the highly subjective (and competitive) nature of the industry mean I missed out on one of very few client vacancies at an agency? If you keep getting short, vague form rejections, yes, your query may need editing and agents may not be reading your pages. But how many form rejections signals this?

I suggest seeing how many agents you want to query in total, then deciding after how many form rejections you want to edit your query package. That way, you’ve still got people to show your hindsight-benefitted, most polished query to. For example, if you’re only querying 60 agents, consider getting more feedback and editing at the 20 and 40 rejections marks, so you don’t get 50 rejections, THEN realise you need to fix something after most agents have rejected your query.

Personalised Rejections

These are RARE. I’ve had a form rejection from someone who requested my full manuscript. Yes, you might get personalised feedback on a query and opening pages an agent really liked, but didn’t think they had the editorial or marketing experience to take on. But don’t expect personalised feedback. Even if you get a full request, be aware that you may get not only a rejection, but a form rejection. When I first started talking to querying writers early in 2020, personalised feedback for (full or partial) requests was the norm, but unfortunately that seems to be changing.

Why Was My Manuscript Rejected?

Reasons we’ve read about and discussed in one of my querying groups.

“The pages didn’t pull me in.”

“There wasn’t enough voice/ the voice didn’t resonate with me.”

“I don’t have the burning passion required to provide one or more sets of edit notes to prepare your novel for submission to a large publisher and to sell it.”

“I don’t feel I have the editorial experience to help you prepare this particular book for submission.”

“Don’t believe I have the knowledge/ experience or contacts to sell this particular book.”

“One of my clients has or is planning to write something similar to your book,” and existing clients come first.

I say ‘particular book’ because maybe they rep SFF and you sent them an SFF of a sub-genre or with a strong theme or element they don’t have experience with. So your book could be ‘of the genre’ an agent represents and still not the right fit.

Then there are things form rejections are too polite to mention: underdeveloped characters, underdeveloped plots, structural issues like lack of story tension and pacing, and general craft issues. If you’ve bothered to read this post down to here, I doubt you’ve skipped enough homework to have this issue, but critical readers only have so much time to analyse your writing and communicate feedback to you, and sometimes things get missed that way. That’s another reason I like a second round of critical readers for everything -they may catch things the first round missed, or tried to tell you, but couldn’t convey clearly enough.

If there’s any chance you still harbour unrealistic querying expectations, here’s literary agent Rachelle Gardner’s list and rebuttal, covering unrealistic expectations all the way to promotion and sales.

Don’t have a ‘Dream Agent’

Bearing in mind everything I’ve said about rejections, don’t have a dream agent. As you’ll see in Jericho Writers article Having Realistic Expectations, one agent may receive several thousand queries a year and sign 2-3 authors a year. In New York, those are the odds. The chances of you getting an agent aren’t good, while the chances of being offered a contract by your dream agent are astronomical. When researching an agent, I’d just take a cursory look at why they may be a good fit for you and your books -or why not. Then read/ view a bare minimum of details to perhaps personalise your query (if you have a relevant connection) and try not to get attached!

So the odds aren’t good and querying is a ton of work- Now What?

Find Your Querying Community!

If you’ve read my Querying Experience, How I Got My Agent or Indie Publisher interviews, you’ll notice a common theme is how important and helpful community has been to these authors. I created a group of querying writers on Twitter in March 2020, then one on Discord in September. Sharing our experiences, advice and helpful resources we found with each other (I’ve cataloged resources here), taught me pretty much everything I needed to know about having realistic expectations. Being in querying writer groups also made participation in Twitter’s pitch parties an infinitely better experience.

Where Can You Meet Querying Writers?

Twitter is the easiest place to find and talk to querying writers, partly because it hosts pitch parties throughout the year, which make their tweets very visible, as does the hashtag #AmQuerying.

Before & During Twitter Pitch Parties

Tweet to say you’re pitching, on the party hashtag. If you’d like to trade pitch feedback, say so. To get to know other pitching writers, ask them to share a pitch, mood board or other information about their novel to encourage them to interact.

If you’re happy to comment (word is this is just as effective a boost as RTs) on fellow writers pitches, say so. Talking to writers by commenting on their pitches and replying to their comments on yours is a great way to get to know fellow querying writers and to make friends. If you’re not in a pitch DM Group, its also a great way to feel less alone in a sea of pitching writers.

But I think the best option (in addition to tweeting) is trying to find a Direct Message Group of pitching writers, where pitch feedback, comments and rts may all happen, along with conversation and company. This gives you people to ask party, agent or querying related questions of, to get help from and to cheer on and be cheered on by. Its my favourite way to pitch in parties and the sole reason I’ve pitched in so many. Other writers make it fun, I’ve enjoyed their company and they’ve helped motivate me when the odds would otherwise have made me give up.

There’s some space in my group for all pitch parties, genres & audience ages, so reply to my tweet or send me a message if you’d like to be added to it. To find other groups on Twitter, you may like to search for ‘#AmQuerying group’ + ‘#Pitmad’ in particular, which can turn up tweets like this.

Finding Querying Writers On Discord

Originally a space for gamers to create their own forums, a lot of writers groups started on Discord in 2020. The Strictly Writing Discord Community (of which I’m co-admin) has a channel for querying discussion, one for seeking/ giving tweet pitch feedback and one for seeking/ giving query letter and synopsis feedback. If you’d like an invite to access it, send me a message on my contact page, or reply to this tweet.

To search for other Discord servers, you can you use the Twitter search bar to see who’s been tweeting about their server, by typing ‘Discord’ and ‘#WritingCommunity’ into it.

Where can I find Literary Agents?

For resources introducing you to literary agents (including warnings on finding a reliable, non-shonky one), databases to find literary agents and what they’re looking for, and advice on communicating with them, see Querying & Literary Agents in my Querying Links post.

How Long Do I Query?

This is a question to which I think every querying writer should have an answer. Sure, it would be great to sign up with a literary agent and a big publisher. But how many years and hours of your life are you prepared to invest in that process? And what if the novel you’re querying isn’t the one that will appeal to literary agents (or that publishers think will sell)? What if no-one you submit to feels the connection and burning passion required to help you edit that first novel and sell it?

If you tweet saying you’re thinking of giving up querying, many well meaning writers will reply encouraging you to keep it up. But some writers don’t sign a contract with a literary agent until their third, forth or later book (or don’t get a literary agent). So how long are you prepared to query each wip? If 100+ agents represent your genre and audience age, will you query them all? How many rejections suggests this book is not marketable (money making enough) for agents/ big publishers to take it on? 50? 100? Every agent you can find? Do you have other wips you want to query and when will it be their turn? And how long do you think you can sustain balancing querying, writing the next book, your life and wellbeing? (Burn out is real, and mental health matters!)

Things I Suggest Considering While Querying Long Term

How is my mental health?

When do I need a break from querying and how long for?

Have I fallen out of love with writing, and do I need to take time off querying to focus on writing and just enjoying the creative process again?

Do I know enough querying writers or need to extend my querying community for support?

Am I open minded to querying small presses and if so, when should I start?

Am I open minded to self publishing? Do I wish to learn more about it while querying? If I’m prepared to self publish, how much time do I want to spend querying before switching publishing paths?

If you somehow made it to the end of one of my longest blogs, well done and more importantly, I wish you well on your querying journey!

Further Reading

Query Letters

Patrick Bohan’s Mad Libs Formula Blog Post (a fictional query, which uses humor to nail pitching).

Susan Dennard’s first (annotated) successful query letter.

My detailed query letter and query pitch break down.

Querying Links: Letters Through to Literary Agents

Pitch Parties

Twitter Pitch Parties

Crafting A Quality Pitch

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Expectations

Having Realistic Expectations by Jericho Writers.

Rachelle Gardner’s list and rebuttal of unrealistic expectations.

Querying Writer Communities

My Craft and Querying Discord.

Or search in Twitter for ‘Querying’ and ‘Discord’ or on Facebook’s writer groups and see what you can find.

Publishing Paths Interviews

Halla Williams #Pitmad Success Story

Signing with an Indie Publisher

Indie Authors on Indie Authoring

Critical Reader Checklist: Act 3

Photo by Yuri Efremov

Your book has covered a lot of ground to reach Act 3. Now its time for reader payoff. If you’re a writer, this critical reader checklist of questions will help you ensure Act 3 is clear and rewarding for readers. If you’re a critical reader, responding to these questions will help you provide invaluable feedback to the writer. (Missed my previous checklists? You may like to start with Chapter 1 or Act 1.)

Story Progression and Reader Engagement

Does each scene build your anticipation of the final resolution of the conflict?

Does each character realisation build towards the character’s Moment of Truth?
(Or even foreshadow their final state, particularly if the character is an antagonist with a positive arc, who changes sides at the end)?

Does the tension of Act 3 pull you in and hold you in from start to finish?

Scene Level Considerations

Do scenes give you enough time to absorb events and information, especially character deaths?

Are there thematic or scene-level elements (too many things going on) which distract you from the resolution or which make it harder to follow?

Climactic Moment

Are you with the main character, whose at the heart of the action during the climatic moment?

Or does narration flit between point of view characters scattered between conflict locations too often?

Or does the main character observe others actions too much, making this scene feel emotionally distant?

Does anything else distract you, or make you impatient for the scene to get a move on or reduce its tension?

Has the writer positioned you to scream encouragement at the main character through the climactic moment? Are you excited, thrilled or really happy when they triumph? Or shattered if they don’t?
Or did you not connect emotionally to them well enough throughout the novel to care much either way?

The Resolution

Is each aspect of the conflict, and each step of how it needs to be resolved and why clear to you?

Do particular skills or abilities of each pov and secondary character play a relevant and fulfilling role in the resolution of the conflict?

Does the resolution deliver on thematic promises, e.g. character lessons, framing key themes of the story and showing the role they play in the resolution?
Or was it mentioned that Tom needed to learn to make friends, and that subplot was forgotten? Did it play no role in the resolution, breaking that promise to you as a reader?

A Satisfying Ending?

Are you feeling satisfied by the way characters resolve their differences?

By how supporting characters being their typical self helped resolve the story problem?

Are you satisfied with how the story is wrapped up, and with the state in which you depart the story world and its characters?

If not, is this because the ending feels rushed? Or did the story stop too soon, leaving things unresolved that you wanted to know about and which would have made the ending more satisfying for you?
Or does an epic conflict leave the world in a state of devastation, instead of fast forwarding to a scene showing that the world does in fact recover?

Not the Last Book in a Series?

If this book marks the end of one stage in an epic conflict (as opposed to a stand alone novel), do you still feel there was a clear beginning, significant plot development and that it took you on a journey? Is Act 3 leaving you satisfied with the ground covered in this book?

Are you satisfied with how much characters have grown in this book, or did they feel flat or their growth stagnate at any point?


Does this book’s final state scene show which things pov characters are still grappling with, foreshadowing what their character development may involve in the next book?

Is it clear how, despite this book’s main conflict being resolved, a significant element of conflict is still out there? and are you left with some idea of who it still threatens and how?
Does this suggested continuance of conflict feel like an organic continuance of story, or like its been tacked on? Does it feel like another great instalment in a saga, or a prequel movie designed to make it producers money?

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Related Reading

Chapter One Checklist by me.

Act 1 Checklist by me.

Act 2 Checklist by me.

Chapter Checklist by K.M. Allan.

Critical Reader Checklist: Act 2

Photo by Seven Shooter

Some writers dread the middle of a novel. Its an easy place for characters, themes, plots and subplots to get stuck, lost, or to go on unnecessary tangents. The critical reader questions in this post are designed to help reader feedback to support the writer in keeping Act 2 on track, and ensuring it gives the reader a good experience. (I developed them while working with and as a beta reader, and they have companion blogs for Chapter One and an Act 1).

Are the Characters Engaging?

Are you seeing enough character actions, and hearing enough dialogue and internal thoughts to feel tensions between characters?

Have you seen enough of character’s personalities to understand why certain characters are drawn to or inclined to be in conflict with each other?

Do you react to some character actions with ‘of course he/ she/ they did!” because you feel you are getting to know them?

Do you know any characters well enough to guess what they may do next? Does this make the story more engaging?

Is the Story Engaging?

Does each chapter end by doing at least one of the following:

-adding tension between key players?

-providing another clue in the overall mystery?

-affirming or challenging the lie the pov character believes?

-adding another complication the pov character must overcome to resolve the main conflict? Eg. the character gets something wrong and makes their own life harder.

-moved the pov character nearer to getting what they want, what they need or (if it differs from both) does each chapter take them a step closer to resolving the main story conflict?

Character Development & Plausibility

Can you follow the character’s logic as they persist in believing a lie, or begin to realise the truth?

Do you see and are you convinced by why the character still clings to the lie?

Are you convinced by how characters experiences are changing them?

Progression

Are you being shown or reminded of things you’ve already seen (especially when it seems unnecessary?) Or is each scene making you feel like the story is moving forward and drawing you on to its next stage?

If you don’t feel the story is moving, and you’re starting to lose interest -which bits aren’t appealing to you? Do you know why or what the writer could change to resolve this?

Are relationship dynamics between characters -positive or negative- being tested and changing? Or is everyone getting along perfectly? And is the supporting cast solely focused on helping the MC achieve their goal (instead of characters having their own goals? And are character relationships too idealistic and or flat?

Story Tone

Occasionally, I’ve beta read books with an Act One mixing serious themes, humour and playfulness, then in Act 2 -boom! The story turns a corner and is suddenly twice as dark or twice as violent as Act 1’s tone led me to think it would be. So are you jolted by how light or heavy, how serious or playful, how gentle or violent later chapters are, compared to earlier ones?

Story Focus

Does the story home in on particular themes, particular relationships and particular character goals?

Does it focus on too many things for you to follow or appreciate?

Or does it focus only on one or two main things, when there’s room and other things you’d like to see further developed to give you a real sense of payoff?

Connections

If the characters went to that place, or the MC was given that thing, or we know a secondary character loves x, does the middle of the story start referring back to and building on these?

Examples:

Does the secondary character’s knowledge because of an interest you’ve already read about, or skills from a hobby mentioned earlier start helping the MC tackle aspects of the story problem?

Does the location where we met key players later yield clues in solving the murder? Or is it a place about which we know family secrets are kept or where other allies are now being sought?

If there something about a character, a place, a device etc that got your interest, but hasn’t been developed and that you would like to see more of?

Action Scenes

Can you picture who is where, doing what? Or are there so many details that you lose sight of the main actions in a scene?

Are you hanging on the edge of your seat, reading short, sharp sentences which narrate at the speed the scene unfolds? Or is some of the suspense and tension killed by long winded sentences?

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Related Reading

Chapter One Checklist by me.

Act 1 Checklist by me.

Act 3 Checklist by me.

Chapter Checklist by K.M. Allan.

Author Newsletter, The Basics

Unlike social media posts, your author newsletter is a direct line to people interested in hearing from you, and receiving your content. It sits in an inbox where interested people can read it a their leisure, instead of on a social media feed where it may be drowned out by thousands of posts vying for attention. Newsletters effectively reach your people, but what you can offer in yours to make it worthwhile for your subscribers?

What Should I Write About?

Imposter syndrome can hit hard when it comes to writing a newsletter, especially if you don’t have a release date for your first book yet (I would know, being about to send out my fourth newsletter, and still querying and researching self publishing, with no release date in sight yet 😉). The good news is, a newsletter can be a lot more than just a means for people to learn when and where your next book is out.

In considering what to offer in your newsletter, I’d think about:
General interests and life experiences (ones you’re comfortable sharing) which you have in common with your readers.
Things that will make you relatable to your readers, or help them connect with you.
Things that may entertain or educate your readers.
Your own thoughts or experiences related to major themes in your writing, which are likely to also impact on your readers lives, or be topics they care about.

Personal/ Wip/ Book Updates

Share your personal, wip or book updates first with the people who trusted you with their email address. Give them more of the juicy details than you do on social media. Tell them the jokes or show sides of your personality that don’t fit into your social posts. Share your reflection on a life event you and your main character have experienced and your readers are likely to relate to. Tell your subscribers how your pet’s or child’s demands for attention forced you into making productive use of what time you have to write without interruption. Think about experiences, actions and thoughts which make you human and which your readers can relate to and marry the two in your update. This is what I meant above when I said ‘things that make you relatable to your readers, help them connect with you.’

Novel Teasers

This isn’t just for published authors. If you’re editing or querying a novel, you may also want to include blurbs about your characters, settings or the struggles your characters face, to generate interest in and allow your subscribers to enter the world of your stories. This could be blurbs, or creative writing, eg. news sources or diaries ‘produced’ by characters in your fictional world.

If you commission character art or create mood boards for your book, this is a good space to show them and or cover reveals off. Again, give your subscribers the v.i.p. treatment and share these things with them first. (This being one of many reasons monthly newsletters are a good idea, as I find it impossible to tell my subscribers things first when my newsletter is only quarterly).

Reader Magnet

The thing a reader gets when they sign up to your newsletter. A common recommendation is a short story. For example, take a character’s backstory and write a short story about an episode from it. Later in a series, write a short about an event between books, or a scene after the series finishes, possibly wrapping up any final loose ends.

I know, not everyone writes shorts, but as your newsletter will appeal to people interested in your books, its worth giving them a sampler of your fiction as your reader magnet. I put off writing one for ages because I don’t do shorts, but after writing four picture books and a Middle Grade novel, I was surprised how easily I adapted my knowledge of story structure and character arcs to a 7,500 word story.

Alternately, or better yet additionally, you may like to use merchandise. For example, Emma Lombard created postcards using character art from her Historical Fiction debut, Discerning Grace, as a reader magnet. What digital merch could you include in a welcome email?

Blog Links

If you blog about topics like the inspiration for your books, book reviews etc, there’s a good chance your subscribers will be interested in your blogs. Sharing a concise blog blurb and a link to it lets you repurpose something you’ve already put the work in for. (I started off sharing my blog’s opening paragraphs in my newsletters, but I think a concise, personalised introduction for subscribers creates a more welcoming tone).

Interviews

These can be interviews you’ve given, or conducted. I’d consider who you’re interviewing and how the interview relates to your subscriber’s interests. For example, are you interviewing an author who writes a similar genre or themes to your books? Or sharing your interview with an ‘expert’ that you did as part of your book’s research?

Events/ Calendar

These could be events you personally are involved in. Or third party events of topical, thematic or genre interest to your readers, like festivals, readings, conferences, competitions, related identity group events, etc.

Giveaways

You might sponsor other writers giveaways and share them in your newsletter, an option for collaborative book promotion, particularly if you’re an Indie Author. A giveaway may also be merchandise (if you have it), or a query letter/ first chapter critique (especially if you’re also a freelance editor, or an agented author giving back to querying writers).

Newsletter Swaps

If you know authors writing in similar genres and audience ages, sharing a blurb and sign up link to their newsletter, and them doing the same for you in theirs, can help grow both newsletters. If you’re a fellow SFF writer, here’s a Facebook Group for arranging newsletter swaps.

Social Media

Your email provider probably has a footer block to add to your newsletter template, with icons to link to your social media accounts. I display this below my sign off for each newsletter, to make it easy for my subscribers to visit my social media.

How Often Do I Send it?

The most common recommendation I’ve heard is monthly. Often enough for people to remember who you are, what you’re about and to eagerly open your newsletter. I’ve started with quarterly because I have too many balls in the air to manage monthly newsletters as well, and I suspect its negatively impacting the amount of opens I get. I know authors who are able to write fortnightly

How to Design & Write My Newsletter?

Read Examples

Before designing yours, I suggest (if you haven’t already), subscribing to the newsletters of a few writers you know (including some same genre authors). Look at what they include in their newsletters, how their content is organised, but also their presentation, tone etc. Consider what will suit your personality/ brand and your goals in designing and selecting content for your newsletter.


My favourite author newsletters are by Emma Lombard (Historical Fiction Author) for her personable tone and bookish content (you can read her January newsletter here). And Rue Sparks (Magical Realism, Mystery, Spec. Fic. Author), who illustrates what I mean when I talk about personal reflections on topics in this newsletter. If you’re wondering what my attempts to do the above look like, my January newsletter gives you a good idea and my April one will improve on it.

Branding

If you haven’t looked into branding yet, the main thing to bear in mind here is using consistent fonts and consistent colour schemes across your site and newsletter, and for any promo graphics you make which include text. You may also like to design your own newsletter graphic to promote your NL on your site, socials etc. I use the image on the right (made on canva) as my email header.

Personal Style

This is something to consider throughout your entire newsletter.
What style of writing suits your personality and how you want to interact with your subscribers? How does your newsletter style compare to your books and their tone?

Are you aiming to invite readers to connect with you, to entertain them, to inform them and or to educate them in some way? What type of tone best suits your style and that purpose/ those purposes?

I’m Aussie, and we tend to be blunt, so my newsletters (like my blogs) speak quite directly. Entertainment isn’t my main goal, but I like to include some humour and show some personality in my personal updates, to make them an enjoyable read. My blogs aim to share my learnings as a writer and to help fellow writers on their journeys (which will shift gears to focus more on potential readers when I prepare to publish my first book). So at the moment, my blog and external resources sections aim to help writers (when my blog focuses on readers, this purpose/ aim will also include entertaining, connecting with and engaging readers.)

As you figure out your style, tone and purpose, you may also like to consider:
What do you want your reader to feel as they read your newsletter? How do you want them to respond to it? How can you style and structure your newsletter to meet those aims?

Voice

If imposter syndrome is on your back, and or you don’t think you’ve found your author platform voice yet, I suggest trying blogging before drafting a newsletter. Chances are your blog readers aren’t signed up to your blog. They haven’t made a commitment to you, so you’re under less pressure on a blog. And you’ve got space to practice writing longer-than-social-media messages to your readers, in your author voice.
It took me around six or seven blogs before I felt comfortable drafting a newsletter. My blog is where I’ve experimented with and developed my newsletter voice, developed my non-fiction writing style and played around with how to use those to connect with my readers, and to entertain and help them. I suggest experimenting with all that on your blog. And installing a page visit counter to see which blogs and styles are getting the most reads, and considering what worked well with your blog when writing your newsletter.

Developing a blog (and sharing it on your social media) gives your potential newsletter audience a chance to sample your content and realise that they may want to sign up. Alternately, giving your blog readers the chance to subscribe directly to your blog opens up a line of communication with people who don’t want to subscribe to your newsletter.

Mailing List Providers and Set Up

Which Mailing service provider should I use?

Mailchimp is free until you hit 2,000 subscribers (then pricy), Mailerlite being free for up to 1,000 subscribers, while Convertkit is expensive. To help you choose a provider, here’s a guest post on Jane Friedman’s blog comparing the three (courtesy of @RSJoneseeAuthor).

What Does a Mailing List Do?

If the term ‘mailing list’ is new to you, you may be wondering what’s physically involved in setting up your newsletter and mailing list, so I’ll unpack that. Whether you set up a sign up form on your site or on a landing page via your provider (more on sign ups below), once someone signs up to your newsletter, your provider will store their emails on a list. From there, it will provide you with newsletter templates. If the templates aren’t much chop, you should have the option to add content blocks of your choice from a menu. When your newsletter is finished, you can send it to everyone on your list via your provider.

Where do I send Emails to my List From?

Not your personal email account. Attempting to do this can cause tech issues (yes I know people who’ve tried it and had a lot of trouble). Most website hosts offer an email account to match your site, yourname@yoursite.com, which looks more professional and doesn’t have those issues.

Which Emails Should I Set Up?

I recommend setting up an automated welcome email, thanking subscribers for signing up to your newsletter and stating its name. If your name isn’t clear in your newsletter title, I’d state your name too, so people know who’s speaking to them and that their sign up was successful. If you’re using Mailchimp and can only set up one automated email, I’d include your reader maget in this welcome email.

Then I suggest creating (and saving) a template for your regular newsletter. If you save it as both an email and a template, you can use the template (with your choice of fonts, colour schemes etc) to populate next month’s newsletter.

A goodbye letter for un-subscribers. I’m sure you’ve seen the ‘sorry to see you go’ type emails you get from third parties. As my newsletter is called ‘Fiction Frolics’, I sign it off by wishing them well in their fiction endeavours. You might also like to remind people that they can follow you on social media to stay in touch in this email.

Do you still want to receive these newsletters? This email is important to send out periodically, to the people your provider thinks aren’t opening your emails. Why? Because if people persistently don’t open your emails, your sender rating can be effected, which means your newsletters are more likely to end up in everyone’s spam folder. For more information about this and comprehensive newsletter set up tips, I recommend buying Newsletter Ninja.

Where Do I Promote My Newsletter On My Site?

If you have a single page site, at the top (for attention) or bottom of that page (by then, people will have some idea of what they’re signing up for, from your homepage’s content).

If you have a multi page site and no blog, you may like to put your newsletter blurb and sign up form on your contact page. However, if your contact page also includes your social media and or is crowded (like mine), its worth giving your newsletter its own page, mine being here.

The advantage of a newsletter-only page is that you can link your newsletter sign up directly to your Twitter bio, as well as your main site or blog (I’m trialling this on Insta too). I’m established and quite active on Twitter, and via my Twitter bio, my newsletter page gets more visits than any other single page or blog on my site.

If you have a blog too, I would do whichever of the above applies AND place a sign up form and newsletter blurb, or a link to your newsletter sign up page at the bottom of each blog. That way, people interested enough in reading your blogs to the end get another chance to sign up for more content.

Do I Need a Separate Landing Page for my Newsletter? If you’re using Story Origin or other external newsletter promoters, they may have landing pages for you to use for their set up. But for your set up, why give Mailchimp or other providers page visits from say Twitter, when your site could get those visits, and people could then browse your site from its newsletter page? (Making everything involve as few clicks as possible is an effective SEO strategy).

What Should Your Newsletter Blurb and or Sign Up Say and Look Like?

I suggest creating a newsletter header. You’ll see mine in my site’s sidebar, its footer, and as my Twitter and Facebook page headers.

Every newsletter blurb I’ve read says at least ‘sign up for updates.’ That doesn’t tell potential subscribers anything specific or let them know what value they personally will get from your newsletter. So whatever else your blurb says, I’d at least tell people about the reader magnet they get for signing up, including audience age, genre and perhaps a one line blurb. For example my sign up page initially said:

Get the short story Urmillian: Rebellion is due and accompany me on my Fiction Frolics via personal updates, behind the scenes snippets, author interviews and blogs every two months.

If you have an option for site visitors to subscribe just to your blog, I also suggest displaying that sign up on your newsletter page. For a visual of all of the above, visit my sign up page.

Privacy Policy

If you can, include a link to your privacy policy where you place newsletter sign up forms on your site. Potential subscribers are the most relevant audience for your site’s privacy policy, so make it easy for them to find. My side bar sign up plugin doesn’t allow a link to my privacy policy, but with my floating page menu, my privacy policy link is on screen at all times on my site.

Text: For bi-monthly updates & blogs join my Fiction Frolics (newsletter).Image: Cloudy, pastel hues sunset sky reflected on calm waters, with silhouetted island in between.
Total Page Visits: 5692

Further Reading & Mailing List Resources

Interested in a space to discuss newsletters, author platforms and book marketing with other authors? Let me know by tweet or use my contact form and send you an invite link to my Strictly Authoring Discord Server.

Unpublished Author Newsletters by @LombardEmma.

Newsletter Ninja (book), by Tammi L. Labrecque.

For blogging and site tips, see my Author Website Set Up Tips.

Story Origin and Book Funnel, popular among my author friends for gaining newsletter subscribers.

Author Platform: Website Tips

Deciding what to put on your author website can seem daunting, especially if you publish it before your first book. But your author bio and writing samples can go on your site, and you can start blogging at any time. I’ll suggest site content, and give tips on carefully selecting your theme in this post. I’ll also recommend plugins for WordPress (sorry, I don’t do Wix or Squarespace, though I hear good things). Ultimately, I’ll share what I’ve learnt tweaking my site and blog over the past ten months (yes, as an unpublished author 😉), to help you hit the ground running with yours.

What Should I Put On My Site?

Author Bio

Your bio ought to be written in third person, so other people can copy and paste it into author interviews you give. You might like to include things like places you’ve lived, your education, life events etc, but I’d also try and inject some personality and personal interests too, as your bio may be the place where potential readers, writer colleagues or potential agents and publishers get their first feel for who you are. For an example of showing personality and humour, I offer my bio. (I’ll use the short ‘about me’ paragraph on my home page for interviews, as my About page bio is too long).

I suggest accompanying your bio with your standard author profile photo (the one you use for social media and sites like Goodreads), so you’re instantly recognisable to anyone who’s interacted with you online. If your bio is on a separate page, you may like to share other photos too and give more details for people to get to know you better.

Your Writing

This could be book adds, descriptions of your works in progress, sample chapters, your poetry or short stories. You may want a Works in Progress page, and or a page for each short story, and or a page for poetry. In choosing writing samples, I’d consider how well each showcases your writing, your main genre and themes, and your writing style to potential readers. I’d also consider: are you displaying shorts which are prequels to your novels, aimed at building a readership? Are your book teasers from works in progress, aiming to generate reader interest, or upcoming release blurbs aiming to entice potential readers to preorder? (Strong, polished book pitches being more crucial for the latter, though I recommend seeking critical feedback for both, to overcome any author bias blind spots which may trip up potential readers).

What if I have multiple writing styles, genres and or audience ages?

That’s when you might want to consider a pen name for some books, and a separate author site for your pen name, especially if you write unrelated genres, or themes appropriate for different age groups, like erotica and children’s fiction.

Character Art

My MC, Prince Ruarnon, by Glint of Mischief.

Images are a great way to capture people’s imaginations, and a unique way to indicate the atmosphere and mood of your writing. You may like to commission a portrait of your MC to generate interest about your book and to illustrate the book blurb section on your site (and share on social media or in your newsletter), and yes, that’s what I did on my works in progress page.

Alternately, you can find high quality photos on unsplash.com and some great public domain artwork on canva.com, to format into a mood board or graphic to illustrate your book blurb. I prefer Unsplash, because it lets you credit photographers for their work. Remember to use alt text, so vision impaired visitors know what images show (more on this in Image Accessibility below).

Newsletter Sign Up

I highly recommend a newsletter, especially if you plan to self publish. My next post will focus on newsletters, so all I’ll say here is make your sign up form is prominent on your site and tell people what they get for signing up, eg. a short story.

Blog

A blog is a great way to attract potential readers to your website. Whether you blog monthly, fortnightly, weekly or are a super-human who blogs more often, every post is an opportunity to drive traffic to your site. Writing a number of quality blogs encourages people to spend time exploring your site, and to revisit it. If you’re lucky, that may lead them to sign up to your newsletter, to get your content in their inbox.

Privacy Policy

If people can comment on your site, log into it or sign up to your newsletter, if you use Google Analytics or other data collection like cookies, you need a privacy policy. Handily, Wix and WordPress both have policy templates you can use, and or adapt. If your site uses cookies, you’ll also need a cookie banner to inform visitors of this. I use Complianz.

SEO

To get your website showing up in Google search results, complete this (free) Attracta site map form. This alone created a steady increase in the number of visits my site and blog posts received.

Yes analytics can help with SEO, but as a layperson I find Google Analytics has far too many options and too much information, which I lack the time and intuition to utilise. I just read its monthly reports. So shop around! Dotstore Plugins (my page counter), told me 3/4 of my website visits are via Twitter. It also displays a graph of daily page and blog visits, for a week at a time. It suggested that (as I rarely tweet my blog), most people visit via links on my Twitter profile page, or in my Twitter bio. So put your site link in your Twitter bio!

Choosing A Theme

I suggest experimenting with different themes to see what appeals to you, but also consider…

Display & Visual Accessibility

Does my theme display page menus and social media clearly, in an easy to see space? Is site navigation easy?

Colour Scheme

When choosing colours, try to be as conscious of making your site visually accessible as you are about designing it to your personal taste. Ensure there is enough contrast between text colour and background colour for text to be easy to read. Be wary of big slabs of text on a white background, with no images, colour or sub-headings to break it up, which could bore some visitors and be a visual impairment access issue to others. (If you’re curious, this site’s theme is Katha (on WordPress), which many people have said they find clean and easy to read.)

Style, Genre and Audience Age

If you’re writing a dark and haunting Horror, you’re probably after a theme with dark colours, and images which evoke the mood and feel of your stories. If you’re writing children’s fiction, you may gravitate towards bright colours and lots of pictures. I suggest neutral colours, as opposed to glaringly bright tones of each colour and not too many pictures, which may overstimulate neurodiverse visitors.
For any genre and audience age, consider whether the tone, atmosphere and mood of images on your Home and other pages evoke your books style. Creating a site which feels like an ‘experience’ is another way to generate interest, so if that interests you, I’d have fun experimenting with it. A good example author site where colour, art and font choices gave it a genre vibe is melissahawkes.com (a YA Fantasy author site).

Themes With Images

Themes with background images can be great for giving your site a genre-related feel, especially if the background image you choose displays off-world art for SFF. I suggest choosing a theme with side borders of that image/ art, and a single colour background for the middle, over which text is displayed clearly, so it has a genre vibe, but isn’t visual stimulation overload/ inaccessible.

Giant clock & airships above futuristic city. Spires, forest & waterfalls.

Image Accessibility

Visitors with visual impairments may depend on digital readers, which cannot read print formatted onto images, eg. promo images you’ve overlaid with text on Canva. So I’d make text on images on your site accessible by putting text in alt text too. Also say what the image is in alt text (unless its purely decorative).

Consistency

Whatever your colour, art and font choices: make them consistent across your pages and your blog. Try to have your own style of promo images, with similar colours and backgrounds. This also gives your site its own distinct feel, and will make it easier on people navigating across pages of your site, by not requiring them to adjust to different colour schemes before they can read and access each page. A great example of this is emmalombard.com (Historical Fiction author site).

Does my theme have a banner? + Site Icons & Logos

A banner is an easy way to put images of yourself (your brand) and your book covers on each page. It can help people visually associate your site’s content with you and says clearly, “I have books to sell!” NB: If you’ve got a series, give pride-of-visibility-place to book one’s cover in your banner (the gateway book 😉) and maybe a few others, but try not to overwhelm us with too many covers.

If, like me, you don’t have books out yet or coming soon, you may wish to make your site logo and browser icon (as displayed in the browser tab) your face. My goal there is enabling people to visually associate my site’s content with me. You could use an author logo, but I find them forgettable and faces memorable, so I prefer faces.

Social Media Links

Ideally, you want a theme which displays social media icons linking to your socials clearly, at the top and or bottom of your pages. As my theme displays them below comments, and the footer, I use Ultimate Social Media Icons to display ‘follow me’ buttons (the ones below) in my side bar menu, where they’re more likely to be seen.

Does my theme have a sidebar?

If your site has multiple pages and or you’re blogging, I’d pick a theme with a sidebar to display ‘Follow Me On Social Media’ buttons and a ‘Sign Up To My Newsletter’ form. I also recommend displaying a category menu for blog posts, and assigning your blogs to categories. That way, visitors can identify posts which interest them, as opposed to your latest posts, or archives listed by month and giving readers no clue what they’re about.

Blog

What Do I blog About?

Not everything under the sun. As with books, you’re trying to build a regular readership on your blog. Ideally, your blog readership and book readership will be the same. So when thinking what to blog, ask yourself, ‘what might readers of my books be interested in reading?’ (Side note, yes, this blog is writer advice and I write YA Fantasy, not non-fiction. For now, this blog is me sharing what I’ve learnt, not trying to appeal to potential readers of my books).

Which blog topics are relevant to your books audience? I write YA and I recently identified as non-binary, so you can bet I’ll blog about gender identity in future, something young people may question, relevant to the coming of age stories I write, and something I’d hope people who buy books for young people would want to support them with. If you’re unclear what your equivalent of this is, consider themes and ideas your books explore, and your experiences with those things, or thoughts you’re willing to share about them.

On another track, a blog is a much more extensive space than a bio for potential readers to get to know you, your books etc. If you’re unsure how to utilise it or if you’d enjoy jamming time to blog into your busy schedule, take a look at 100 Blog Ideas for Unpublished Authors by @mixtusmedia (which is excellent), then see how you feel.

Blog Links On Your Site

Every blog post can draw potential site visitors, and linking your blogs can encourage them to stick around. If your current post touches on topics you’ve already blogged about, mention and link your old posts where relevant, and or end your current blog with related links (yours or other people’s articles, which help with SEO).

Your theme may display other posts, but not make related posts visible. My WordPress theme links only to ‘previous’ and next ‘posts’ at the end of each blog, so I installed a plugin (Shareaholic), which displays eight of my blogs below every post. (Adds NB: Shareaholic also lets you opt in (or out) of displaying adds in this panel. I like this option because it contains adds at the end of your posts, where they neither impersonate paragraphs of your blog posts, nor obscure them with a pop up).

Blog Tags

These do make a difference. I suggest choosing them by selecting key words from your blog posts, entering them in Google, and seeing which of the most popularly searched phrases in Google are most relevant to your blog, and using them as tags. Also, check if key words you associate with your post mostly turn up similar content before using them as tags. I considered ‘querying’, but on Google that turned up results for every type of human enquiry, so I experimented till my search terms turned up agent and publishing related results.

Blog Titles

9 Tips for the First 5 Pages is one of my most popular blogs. I think that’s a combination of a topic many fiction writers want advice on, and a title which aligns with Google search terms. So when seeking popular search phrases for blog tags, consider using one as your blog title, if its relevant and specific enough. Also, keep your title short. I generally find anything longer than five words gets less hits for each word I add.

Install Social Media Sharing buttons

Social Warfare is my top pick. It’s style suits my theme (its the floating social bar) and the paid version lets me determine the text and images which display when people share my links on Facebook, Twitter and Pinterest (no, I’m not an affiliate getting paid to say that). I also tried Shareaholic’s share buttons, which displayed photo credit text and some Google Analytics code before the first line of my blog posts on FB and looked awful. And Ultimate Social Media, whose floating share buttons had a time delay, obscuring paragraphs as I scrolled.

Social Warfare is linked to Twitcount, the only app which will display how often your blog is shared on Twitter. (I wish you better luck if you use it, as it updated my Twitter shares twice, then failed to update ever since. My emails about it went answered.) If you don’t get many shares, or have issues with persistent share count inaccuracies, you can set plugins to not display share counts too (which I’ve mostly done.)

Blogs and Pinterest

Images on my site cannot be pinned to Pinterest, which is popular with certain demographics. The easiest fix if you have this issue, is to create a pin for your blog on Pinterest (including a link to your blog in the pin), then use this Pinterest widget builder to create short code and paste the code into a short code block in your post. That displays the blog’s pin in the blog, so site visitors can pin it.

Share Links in Your Newsletter

Sharing your latest or popular blogs in your newsletter is a great way to recycle content you’ve invested time and effort in. It also gives people who appreciate your blog an easy means of staying in touch, at their leisure.

WordPress Recommendations

Recommended Plugins

If you want like buttons, page counters, social media share buttons (and any other plugins I’ve mentioned above), on WordPress, you’ll have to be manually install them. (If you don’t know how, see this guide from WP beginner, or search for WordPress plugin instructions from your web host.) I suggest installing these plugins as soon as you publish your blog, so your like, visit and share counts (technical issues notwithstanding) accurately reflect your blog’s popularity.

I use

Ultimate Social Media Icons to display ‘follow me’ buttons in my side bar menu (using their short code).

-Dotstore’s Page Visit Counter

Shareaholic to display photos and titles of my blog below each post (I don’t use their social media buttons).

Optin Forms for my sidebar Newsletter Sign Up Form.

Yoast for SEO optimisation and readability basic analysis and recommendations per site page and blog.

And Complianz to scan my site to produce and display a relevant Cookie banner.

Text: For bi-monthly updates & blogs join my Fiction Frolics (newsletter).Image: Cloudy, pastel hues sunset sky reflected on calm waters, with silhouetted island in between.
Total Page Visits: 2849

Further Reading

Interested in a space to discuss author websites, newsletters, platforms and book marketing with other authors?
Let me know by tweet or use my contact form and I’ll send you an invite to my Strictly Authoring Discord Server.

For blog post ideas, see 100 Blog Ideas for Unpublished Authors by @mixtusmedia.

For tips on Growing Your BlogTips to Make Readers Continue Reading, 3 More Blog Tips & Being a Guest Blogger see Marc Guberti (a marketing prodigy’s) blog.

For getting started on Twitter, Instagram, Facebook and Pinterest, see my Social Media For Writers post.

Some author websites for inspiration:
emmalombard.com (Historical Fiction author)
melissahawkes.com (a YA Fantasy author site)

Halla Williams #Pitmad Success Story

What lies beyond querying, should we be fortunate enough to have a literary agent offer us representation? In this #Pitmad success story, Halla Williams describes how she came to write the March 2020 #Pitmad pitch which led to signing with her literary agent, and what signing and the early stages of working with her agent have been like, over the course of a year like few others (2020).

What was pitching your Epic Fantasy like?

My first experience of pitching felt like jumping in at the deep end without learning to swim first. After I’d got the manuscript as polished as I could, even getting a developmental edit to check the very complex multi-POV plot worked,  I went to a writers’ day run by the SFF publisher at Gollancz. I paid £65 to go but it was worth it. Gollancz authors like Joanne Harris and Ben Aaronovitch and some agents and editors were doing panels and then they moved around the audience tables, heard what you were doing and gave you feedback. It was so useful. Jo Abercrombie loved the written pitch he kindly agreed to read. One of the Gollancz editors hated my very under-confident spoken version. I realised that I had no idea how to sell this book verbally.

I thought, ok, I need to slow down and think about what sells. What were the ideas that people could relate to and latch onto, that evoke what I’m offering – which is really complicated and multi layered, and doesn’t have clear main characters and doesn’t have a single clear plot? It was going to be a struggle.

I started writing my query then and foolishly sent it too soon to Joe Abercrombie’s agent and ‘said Jo Abercrombie liked it.” I got a form rejection. Those first few are hard because they just confirm that dread that it’s not going to be easy. So I took it slowly because I knew I didn’t know how to sell it. I only sent them out gradually. 

Query Feedback

I started getting in touch with people on Twitter who were also querying. We talked and my query evolved. Then Flights of Foundry [an SFF convention that went online because of the pandemic] came up. There was a lottery for a critique of your query by Jose Iriarte and Elle Ire. I was lucky enough to win a place only 6 people got. I sent it off in advance and they were going to give feedback on the day but the connection was awful. They said, “We’ll email it and you can send your next draft as well.” Jose didn’t like it and Lisa loved it. She really related to the query and he didn’t at all. Then I re-wrote it based on that feedback and Jose said he was amazed at how much I improved it based on what they said. I thought, “Oo, I’m feeling a bit more confident now!”

What was your experience of pitch parties and follow up querying?

After that I wrote a few pitches in response and shared them on Facebook for people to respond to. I looked at feedback and went by my gut to choose which ones to pitch. I pitched in #Pitmad and got no likes. Then I pitched in #SFFPit and botched it. An American agent liked my pitch. He said on his Twitter, “Find out about me. It’s a wooing process. Don’t just send me stuff and don’t know who I am.” So I did loads and loads of research. I wasn’t aware of how far back in the past it went but I picked the most appropriate connection I found. I just got a form rejection back and was disappointed. But at the same con I mentioned earlier, Flights of Foundry, he said, not knowing I was there, “Don’t do what this stalker did and dig years into the past to find something that connects you.”

Elise: And you sat there going, “Awesome. That was me…”

Halla: Yes! I was mortified even though I wasn’t digging through his trash, or hacking his account! I guess it wasn’t meant to be. Just because you’ve got a like doesn’t mean anything. You still need to be able to connect with that person. Just be yourself. Have confidence that you’re offering something that will connect with that person. Don’t scrabble around like an idiot, trying to find a connection that isn’t there.

Query Length

By the time we got to the March Pitmad, I knew my query said what I wanted it to say. It was nearly 400 words – outside the guidelines for what people say is an appropriate length for a query! But the more good examples in high fantasy I see, the less I think it should go down to 300.

Elise I saw a post where an agent reported on average query length in their inbox. Some went up to 450 and the agent believed there were appropriate reasons for them to be that long. I guess that’s the problem with hard and fast rules -they don’t apply across the board.

Halla: It’s quite a long complex novel. At that point, it was 130k words of epicness.

You never know if someone’s going to like the enigmatic ex-mercenary, or the courtesan or if they’re going to be attracted to a rebellious Fae. Skimping too much means you could leave out the ideas that could appeal to the right person.

Getting that down into a Twitter pitch was hard but the same applies – get in the appealing ideas. Although there are so many pitches going by that you may not get seen by agents, it’s still great practice.

Elise: From the pitch parties I attended in 2020, I think if you’re writing adult there’s a chance, but for YA Fantasy the odds of being seen by the industry seem astronomical. I’ve had a few press likes in SFFPit, but that’s the only party my YA Fantasy has got industry attention in. I can see myself querying publishers and then self publishing.

Halla: That’s what I thought I was going to have to do.

How did you know that you have the right agent?

Good First Impressions

After I got the like in the March PitMad, I did some digging into him and I could see that he was a new agent. I liked what he’d been posting and how he came across on Twitter. When I sent the query in, he responded almost immediately. He rang me up and said, “I know people don’t normally ring, but I really like what you sent me and can I have the full please?” No one else had shown interest. He sounded really nice on the phone. We had a chat and a laugh. Afterwards, I realised I hadn’t sent the full to anyone, so I had to format it… chapters a third down the page… Times  12 New Roman 12pt. I worried whether I’d got the right, most up-to-date version. It only took me four hours, but it was really intense between feeding a small child and other things going on to distract me.

He emailed me the next morning and said, “I’m a few chapters in. I really liked when… has anyone else got it?” He was obviously really keen.

Three days later he said, ”Can I call you and talk to you about it?” I thought, is this going to be a revise and resubmit? A phone call was a good thing, but I didn’t know how good. I was having a hell of a day the day he wanted to call me, so I put it off to the next day. 

More Good Signs

He called me up and said it was as brilliant as he hoped. He gave me some constructive feedback so I’d get a feel for his edits: “This is happening off stage and is reported. You need to write some actions scenes and get a thrill pulse going.”

He told me so much about my novel that resonated with me that I thought you get what I’m trying to do. We had a good chat and formed a good bond. 

I got the references off him. He only had two other clients before me. He’d said, “I want to work with you for your whole career, not just this book.” That was what I wanted and needed. I thought he’s an agent with a small list, I’ll get loads of attention. And he seemed to be a rising star. I was pretty sure he was the one. But the other person who had my query was someone I was really interested in, so I did nudge her and she said, “Send me the full.”

Good References

Just after I sent her the full, I got his references and they were glowing. Both authors were keen to talk to me and sing his praises. Apparently, he’s got a great eye for edits!

I ended up emailing the other agent and saying, “I’m sorry, I’ve made my decision.” It just felt really right and I wanted to move forward. I contacted him and said “I really want to come and work with you. Let’s do it.” And he seemed delighted!

What was signing your agency agreement like?

There were a couple of things I wasn’t sure about, so we talked through the contract. After that I was happy and celebrated and posted a picture of me and my contract – blurred out – on Twitter.

And the next client he signed after me won the Rivers of London Prize. So he’s been able to talk to editors he wouldn’t otherwise have been able to. That book is fantasy, so it has opened doors to talk about mine. I’m very happy about that.

Halla holding up her contract.

What stage is your book at now, and when might it go on submission?

2020 was a difficult year in terms of getting things done and moving forward. I got my full edits in January (2021). We’re going to make the changes we need to make, then we’ll go on submission. You think you’re going to just do some revisions then it’s going to go out there, but because it’s a big, complicated book, it’s going to take longer than I’d imagined.

Elise: Did he give you feedback officially to do some edits earlier? Has it been multiple rounds?

Halla: He gave me some things to work on when we did the signing at the end of May. I got some broad comments in December. The people he’s signed since are behind me in the queue, so they’re going to take longer. Somebody told me a publishing house editor had hers for 5 months before she heard anything.

Elise: It seems to be the thing with traditional publishing – that it will take time full stop – at all stages.

Halla: However keen I am to push it on and hurry it, you’ve just got to wait for other people.

Is there anything else you’d like to say?

How much of it feels like luck.

Just connecting with the right person at the right time is staggeringly unlikely. You’ve got to be good, but you’ve also got to be lucky. Lots of people saying no isn’t necessarily because you’re not good. There are so many reasons why people say no that have nothing to do with you. 

I had been getting to the point where I’d queried for a while and I was wondering if it was the pages and whether I should cut the first few chapters. You get to a point where you feel like you should change something. I’m glad I didn’t because I didn’t need to.

What advice would you give people in the querying trenches?

Get lots of people to give feedback on your query and don’t believe everybody. Just take on board what makes sense to you and opens your mind to how other people are perceiving what you’ve written. You know the story so well that you can’t know what the words you’ve chosen are suggesting to other people. They may come across quite differently. Ask people to tell you what kind of person they’re finding that character to be. Are you finding that person engaging? What is charming about what I’ve written? What stands out to you? Really interrogate that. 

[I was one who gave Halla feedback on her query. She wasn’t afraid to seek clarification or additional feedback from people who’d already given her feedback. I remember being impressed by how much her queries developed from one revision to the next.]

Different people are going to like different things about it. Take what seems to you to be good advice.

But if you’re trying to write lots of subtlety, you have to cheat it. Make your pitch not quite as complex as it is, to get an agent to read it. You’ve just got to get them to pay attention enough to get hooked into reading. Then they’ll see that it’s subtle and complex.

It is collecting together the ideas that make a good pitch, rather than trying to convey the essence of the story.

I think my pitch makes it sound a bit like a romantic relationship between Ashari and Westorr. That isn’t the case, but there is something about the ambiguity of that relationship which is intriguing. It doesn’t do what it says on the tin, but it was accurate as written and enough to pull somebody in.

More About Halla

Halla Williams writes high fantasy. She’s also a developmental and copyeditor and sings in an acoustic duo called Telhalla.

Having grown up in the small town of Nailsea in England, Halla studied Drama at Exeter University. She then toured as an actor for six years, performing in everything from Shakespeare to comedy musicals to children’s theatre.

Although she discovered many wonderful places, she came back to live in Bristol, near where she grew up, to work as an English teacher. After 16 years, she left teaching to become a proofreader and editor and finally finish Song of the Storm.

Halla singing.


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Bristol’s live music scene is a particular joy for her and she sings regularly at the ‘famous’ open mic at The Oxford pub in Totterdown. Her favourite local band is the Dusk Brothers.

As a fantasy reader, her favourites include Robin Hobb, Janny Wurts, Steven Erikson, Joe Abercrombie, Mercedes Lackey and Brandon Sanderson. She has a Facebook page and you can follow her on Twitter if you are interested in the writing/publishing process.

You’ll find her website here.

Further Reading

If you’re curious about the alternative -signing with Indie publishers- here’s my interview with three authors about how they found, signed with and knew they had the right Indie Publisher for their book.

For more information about querying, all of my favourite querying resources are linked in Querying Links: Letters & Literary Agents.

You’ll find my best advice on query letter structure and a query pitch breakdown in Comprehensive Query Letter Tips.

Signing with an Indie Publisher -3 Author Interviews

Most querying writers hope for a literary agent, but what if you get a pitch party like and ultimately are offered a contract by a small press? How will you know if they’re the right press for you, or for this particular book? And what would signing with them be like? In these publisher signing interviews, I talk to authors Nikky Lee, Alexandra Beaumont and C.G. Volgars about their experiences of querying, determining that the press making them an offer was right for their book and signing contracts with their small presses.

What was your experience of querying?

Nikky's head shot.

Nikky

Which pitch parties did you participate in and what responses did you get?

Pretty much everything I was eligible for: #SFFpit, #Pitmad and #PitDark were the main ones. 

All up I got 18 likes from agents and publishers across 10 twitter pitching events.

The most interest I had by far was at my first pitching event, #SFFpit in Jan 2019, where I got 6 likes in the one event. Unfortunately, I blew it because my book wasn’t ready. 

Lesson learned: don’t waste your pitch party “debut” pitching a book that isn’t ready. 

I had the most success at the #SFFpit events – 10 of my likes came from those. I was pitching under Adult and YA. My book sits in that awkward New Adult space ideal for 18-25 year olds, though it could happily be read by a mature YA reader or adults who enjoy YA reads [YA crossover being the latest term for this].

How long were you querying all up?

Nikky Jan 2019 to May 2020. But in that were two periods where I stopped querying to do a round of revisions. In hindsight, I started querying too early. The book was not ready and it became pretty clear after that first batch of queries. I like to think of that as my test run. I stopped querying and did some big structural edits and a lot of darling killing. When I came back a second time, it was in August 2019 and I queried fairly consistently with it until May 2020.

Was your contract a result of cold querying or a pitch party?

From #PitDark. I got two likes from my editor at Parliament House Press in that event. 

How did the way you got it and how long it took compare to your expectations?

Nikky To be honest, I expected to be querying for a while. I’d read stories of people querying hundreds of agents until one finally said yes, and all up I barely queried 30. I was prepared to query 100 agents before shelving the book and working on something else.

Alexandra's head shot.

Alexandra

I pitched in #Pitmad in Sept, #DVPit and #Pitdark in October 2020. I got more speed on it by the time I did #Pitdark. It suited me better because my book is dark fantasy. That was how I found the small press that is publishing it. The responses I got were pretty good. Someone on Twitter commented, “That’s like something Neil Gaiman would write,” and I thought, “Great. Publishers and agents looking at pitches might , if I’m lucky, see that someone thinks its like Neil Gaiman.” I thought, “No way is my writing close to as good as Neil Gaiman’s, but I’ll take it if it gets me the exposure.”

When did you feel like you got the hang of pitching?

Alex I think at my second party I got a feel for pitches. I’m quite a straight spoken person, so it took me a bit to get a feel for writing really evocative pitches. I think for the second one I upped the drama a bit more. Its high drama stuff, which I guess is how you get the attention.

I never assumed that this would go anywhere, partly because my partner is a development editor and has worked with books before, as have some of our friends, and everyone said it’s really hard to get a publishing contract. I went into it hoping it was going to go somewhere but also with a very realistic expectation that probably it wasn’t going to. That said, their support and experience really helped get me over the line and helped me know what to do.


C. G.

C. G.’s Querying Experience

Looking back, I can’t lie–it wasn’t the most fun time period in my life. Every time I got an email alert, my heart jumped into my throat. A twitter friend suggested using a secondary email purely for queries, so I wouldn’t have a mini heart attack at every Gmail notification. That definitely helped. But no, I didn’t really enjoy querying. 

That said, I met a lot of talented writers through #AmQuerying and #StrictlyWriting and learned a lot about pitching and querying with them. Also, because I’m with an indie press I’ve been able to incorporate some of my pitches into promo materials and even parts of my query and synopsis into marketing copy. Querying was rough, but it made me practice explaining and selling my book to people. So, I guess I got something out of it. Meh.

When did you feel like you got the hang of pitching?

I felt a lot more comfortable pitching the second time I started querying Static Over Space. The first time I had no idea what I was doing: I didn’t know the rules of writing a pitch. I didn’t know what made my story stand out. I didn’t know how to connect with other #AmQuerying authors. 

The second time was about a year and a half later. I had several killer pitches ready that I’d been retooling for months, I had a good group of writer friends to help me hone them, especially the #StrictlyWriting gang. Most importantly, I knew what made my writing stand out–VOICE. By the time I jumped back in, I felt really excited and pumped!

Which pitch parties did you participate in and what sort of responses did you get?

The first go-around I was doing everything under the sun–#Kisspit, #Pitdark, anything you could remotely fit a genre fiction under. The second time I knew I had to be real and narrow it down. My first pitch party after rebooting was April 2020 for #DVPit. I got 16 likes… three of which were actually people in publishing! [In Twitter Pitch Parties, liking tweet pitches is reserved for agents and publishers to request submissions, but some writers always forget and like pitches anyway].

How long were you querying all up?

My querying journey was spread over three years, but totalled two. The first year and a half, I got one full MS request from a cold query and no Twitter pitch love. After I stepped back and retooled, I queried for 6 months before an offer was made.

How did the way you got a publishing contract and how long it took compare to your expectations?

Interesting question. I don’t love that it took as long as it did… But there’s also no question in my mind that this version of Static Over Space is infinitely better than the first one. So double meh.

Querying Specs

AuthorsHome CountryGenreAudience AgeHow long did you query and
where before signing your contract?
Nikky Lee🇳🇿 (New Zealand)Dark FantasyYA crossover1 year & 3 months
Mostly in US, some UK.
C.G. Volgers🇺🇸SciFi FantasyYA Crossover3 years, mostly US, some UK.
Alexandra Beaumont🇬🇧Dark FantasyAdult4 months
(NB: this is exceptionally rare)
Uk, US & Europe.

How did you know you had the right publisher?

Alexandra's head shot.

Alexandra

You kind of go with the one you’ve got the offer on right?

Elise not necessarily. [We had an off the record conversation about other writer’s experiences confirming this statement].

Alex I did get an R and R, with a publisher that was more of a coffee subscription box who published books on the side. I didn’t go with them. 

When I researched Gurt Dog Press, they seemed very friendly and professional and I liked the artwork that they’d done and some of their other books. A lot of their other authors seemed to have good experiences. 

Elise Was there any particular person you had contact with who made you feel that way about them?

Alex I spoke to the editor and the marketing manager. They seemed to be everything that I expected and were really friendly. They’re early on in their publishing house journey. It was quite nice in a way, having a first novel being out with a publisher that’s also starting out, both being in it together. They are working on expanding and have had some great successes in their first year, so it feels like a really exciting place to be.

Elise Do you know who they sell to?

I think it’s mostly Amazon, Barnes and Noble, Smashwords and online, but they’re looking to expand. Some of the authors have got their books placed in local bookshops too.

Nikky's head shot.

Nikky

What struck me about Parliament House Press was they had a good range of books and they published regularly—they were clearly an indie press working towards becoming a mid-sized publisher. 

They also had a “monster shop” section in their online store, which I loved. And I could see my book fitting into that. They also had very professional looking covers.

On the business side, they had recently teamed up with a digital distributor to help spread their books. 

Audiobook rights were on the table too—I’m a big fan of audiobooks so that really sold it for me that this publisher was future focused and knew where the trends were. 

I contacted three of their authors, and they had nothing but good things to say. There were the usual caveats of going through a small to mid-sized publisher e.g. you have to be prepared to roll up your sleeves and put in the effort to market and promote the book. But to be honest, you still have to do that anyway, even if you’re published with the big 4. And I work in marketing, so that bit wasn’t so daunting.

C. G.

I had sooo many signs Outland Entertainment was the right place for SOS! First, my editor, Alana Joli, made a really funny Avarian joke while we were discussing Outland’s offer. I knew right then not only did she understand the story, but really understood the characters and world. She also has a great sense of humor and a keen eye for what makes a story shine. Her idea to switch Yula’s gender (a big Wookie-like character) to female will forever be one of the most genius edits for Static Over Space ever.

The second sign was when I saw the Art Director and Founder’s art portfolio and larger career. Jeremy Mohler not only teaches art at the college level, he’s worked with some of the biggest comic book names out there- Marvel, Blizzard, and IDW Comics. His street cred and art style was exactly what I’d always dreamed of finding for SOS.

Third, I sent the contract to the Author’s Guild Legal team [the Author’s Guild offers free Contract Review to paying members]. They looked over the contract, gave me a few pointers, but overall agreed it was really fair and even-handed.

The final green light was from someone I trusted inside publishing. Through #LatinXpitch I’d made a connection with an editor from a prominent imprint. He wasn’t looking for a YA SciFi when we met, but he’d remained a trusted mentor. Later when Outland made the offer, he asked around and gave them the thumbs up!

What stage is your novel at?

Alexandra's head shot.

I’m waiting on the full edits, and the book will be out in April.

C.G's headshot.

I just handed off the MS to my editor [January 10th]. From here we’ll do initial editing, then copy editing, then layout!

Nikky's head shot.

I’ve just finished my first round of edits from my editor. There’ll be a few more to come in the next six months or so. My publisher has already set up the digital preorders for it. 

We’re looking at a tentative April/May 2020 release for book 1. It’s still too soon to say for Books 2 and 3.

What Advice Would You Give Querying Writers?

Alex

I don’t have a lot of advice that I imagine people aren’t already doing, but perseverance is definitely a strong part of this. I was initially like I’ll just query 10 favourite agents and that didn’t go anywhere. My main one is everyone understandably thinks I’ll go through an agent, and my books will go to the big publishers and be published by the end of the year.

But that’s not always the case. I think there needs to be more recognition of other routes to publishing. Like it’s all valid. I came through it not knowing a lot about the small presses and only thinking about the big 5, but then I got into it and thought ok, there’s a mid band of publishing houses and a whole load of small presses as well. At the end of the day, getting your book out doesn’t have to be in that way. Getting a book out is still an achievement.

That’s the main thing i’ve taken away from it: not everyone’s going to be best selling authors and that’s ok. It depends what your ambitions are, but as long as your story’s out there, that’s the main thing for me.

The small press I’m going with is Swedish so I don’t think it needs to be in your own country. I was originally like ‘I’ll only query UK agents’ but someone said to me, “It’s a fairly international audience these days so you don’t need to pigeonhole yourself in your own country.” I think there’s no reason not to go wide.

Nikky

This is hard because everyone’s journey is so different. But based on my own experience, make sure the book is truly ready before you send it out. That means beta read -several rounds if need be, edited and proofed to the best of your ability. I blew my chances with several major NYC agents because I sent it to them before it was ready.

As for querying, I do think it is a numbers and timing game, and I do think it’s smart to try different avenues for getting noticed i.e. cold query, twitter pitching, conference pitching where possible.

C. G.

Find a great writer, preferably someone in the industry, to give you real, no-holds-barred feedback. After querying the first time I sent my MS to three #AmQuerying authors that I knew were amazing storytellers and Gina Damico, a YA author with several published books who offered novel consulting through Grubstreet

I couldn’t afford to pay her to look through the entire MS, but I got her advice on the first chunk. She told me, point-blank: here’s what you’re good at, here’s what you have to work on if you’re going to break through querying. It was painful at first. I basically had to rewrite half my book! But in the end, it was worth it. 

Is there anything else you’d like to say?

Alex

It’s become a Twitter #WritingCommunity cliche, but I never expected the level of support and community there is on Twitter. I’ve met some great people in a Query DM Group who have read the opening chapters. I’d say while the online presence is helpful, don’t worry too much about it.

Its easy to go down the rabbit hole of spending a lot of time thinking about your writing, and having an author platform -I work full time in a busy job, so my time is fairly constrained. Making sure you’re not spending all your time doing all of this stuff is important for your sanity.

Speaking as someone who both wrote a pitch and signed a contract within half a year, it was a big effort to do all that and I kind of gave my life over to it for half a year. So my reflection and advice to people doing this for the first time is: its great and do calve out time to do this stuff if you’re passionate, but don’t kill yourself, because the market will still be there next year.

C.G

Yes! Edelweiss.plus is a great way to find comps for books that have no comp. And trust me– I would know!

Alexandra

Alexandra's head shot.

Nikky

Nikky's head shot.

Alexandra was raised on fairy tales, folklore and legends. She followed adventures at every turn: exploring the old parts of London, taking part in medieval re-enactments, and writing in every spare moment. ​ When not writing, Alexandra has a wanderlust for exploring new places, roaming the countryside and taking part in Live Action Fantasy Role Play. (Meaning she’s often covered in mud, grass and leaves.) Her passion for exploring new worlds drives her creative endeavours. Her debut novel, Testament of the Stars, will be published in April 2021 by Gurt Dog Press.

On Testament of the Stars:

Astrologers govern the lives of both the blessed from the plateau of Gemynd and the downtrodden from the planes of Rask.

When Einya reluctantly joins the settlement’s ruling star-cult, she thinks only of the rights it will give her: the permission to marry her Raskian lover. Instead she is thrown onto a treacherous path of betrayal and political strife, trapped within the cult persecuting Rask.

Forced to drink the blood of the stars and steal their thoughts, Einya ends up at the heart of a fierce rebellion, caught between a fight for freedom and the strange luring power of the stars.

Alexandra’s website.

Nikky is a New Zealand-based writer who grew up as a barefoot 90s kid in Perth, Western Australia. With eight years in content marketing and copywriting, she’s published numerous articles on behalf of businesses and for magazines.

In her free time, she writes speculative fiction, often burning the candle at both ends to explore fantastic worlds, mine asteroids and meet wizards. She’s had over a dozen short stories published in magazines and in anthologies around the world. Her debut novel, The Rarkyn’s Familiar—a dark tale of a girl bonded to a monster—will be published by Parliament House Press in 2022. Nikky’s Website.

C. G. Volgars

C.G's headshot.

CG Volars is the debut author of STATIC OVER SPACE, that Gender-Bending Scifi coming from Outland Entertainment in Spring 2022. 

CG currently resides in California with her family and two grey cats—Skittles and Rosie. In her spare time, she writes, uses potty language and collects SciFi pins. Join the #SpaceShip today at www.StaticOverSpace.com.


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Further Reading

For more information about Pitch Parties, see this post.

For definitions of different publisher types and pros and cons of publishing with them, see Writer Beware’s: Small Presses and Hybrid Publishers & Vanity Publishers (I’d steer clear of the latter!).

To avoid infamous publishers, see Writer Beware’s Thumbs Down Publishers List.

A great place to see other writers experiences with particular publishers is Absolute Write’s Water Cooler: OFFLINE for site renovations (last checked April 6). Updates on its return here.

Another useful site in researching publishers is Preditors & Editors, which is unfortunately in maintenance mode, but you’ll find their resources and updates on their Facebook Page.

For more Querying and Publishing resource links, see my Writers Resources Page.

If you’re wondering what Finding & Signing with a Literary Agent is like, see this interview with Fantasy Author Halla Williams.

12 Critical Reader Partnership Tips

Two women looking at a computer.
Photo by CoWomen

You’ve found a critical reader or a story to read! How can you ensure that working with the reader or the writer is a positive, productive experience? I’d like to say the hard part is finding each other and from now on it will all be sunshine and rainbows, but I’ve heard stories of critical reader feedback such as, “This is wrong” or “That was poorly done” and even “You’re such a bad writer.” Or maybe you agreed to read a novel, you get it and… it’s not your cup of tea, or so raw that just re-reading to figure out what’s happening will take more time than you want to give it. To help you create effective partnerships (and pull out of ineffective or negative ones), here’s 6 critical reader tips for positive partnerships, and 6 tips for productive partnerships.

6 Tips for Positive Partnerships

1. Ensure feedback is given with the aim of improving the quality of the writing

Ideally, feedback will indicate where the writing can be clearer, easier to follow and a more engaging read. It will spell out when the reader gets confused, when they start to lose interest, what they want more of and what they really enjoy. It won’t be, “This is wrong/ rubbish/ you should never…” Aside from being negative, all that really says is, “I think something here doesn’t work.” That’s of limited help. Whereas feedback like, “This scene was a bit slow for me,” suggests the problem and a solution -editing to accelerate pace and keep the reader engaged.

General positive statements can also help with editing. Its easy to lose sight of whether your writing is any good when you edit, so as a reader, commenting on things you find effective, entertaining or which really impact on you can help writers identify what’s working –and to not lose sight of and accidentally edit it out.

2. Ensure Feedback accounts for the reader’s personal bias.

If you want to make a suggestion but can’t cite an objective reason, its good to let the writer know, “This might just be my preference but…. ” Objective statements like “This should…” can make the writer feel that ‘everyone’ sees it that way and they ‘must’ change something, when reading can be very subjective and it may only be some readers who find it that way.

3. Feedback Is Honest.

Holding back to ‘spare the writer’s feelings’ does not improve the quality of the writing. Yes, feedback can be painful, especially if the writer in question sees every observation or suggestion as something they ‘did wrong’, as opposed to something they ‘can do more effectively.’ But the writer is asking for feedback because they believe comments about how a reader sees their story can help them tell their story more effectively, so denying them feedback isn’t helpful. If you’re inclined to hold back because of prior experience with giving a writer feedback, no. 4 might be the problem.

4. The Writer Must Be Receptive to Feedback.

No, I don’t mean ‘the writer has to edit everything the critical reader says.’ A critical reader may love that character and want to know more about their backstory, or for the book to delve deeper into theme x. They may suggest the writer do so and the writer may disregard that feedback, because it doesn’t fit with what they’re trying to do with their story.

I’m talking about writers who are consistently defensive or argumentative in the face of feedback. Writers who seem unwilling to receive constructive feedback, let alone act upon it. I’m also talking about writers I’ve seen tweets about, who appear to think a critical reader’s job is to shower them with praise, not to indicate that they have work to do. If either description matches the writer you’re reading for -your time may be wasted on them.

Writers, I’m not saying you can’t wince or flinch when you get feedback, especially on your first book (and you’re more likely to do so if you see suggestions as ‘I did something wrong,’ as opposed to, ‘here’s a potential opportunity to make my writing more effective for readers’). Nor am I saying the reader won’t make occasional comments about your story that are incorrect. What I’m saying is if your standard reaction to feedback is to defend yourself -you’re not being attacked, the reader is trying to help you improve your writing- or to argue -yes, a reader may make mistakes, but arguing with most things they say is essentially sticking your fingers in your ears- then you need to step back, and figure out why you respond this way to constructive criticism before seeking more of it.

Is Feedback Positively Phrased?

Is it “This is poorly done” and “Why are you doing that?” Or is it, “This word is repeated 5 times in 2 lines”? Or “I’m not convinced by the character doing x because y”. There is a line between being honest and direct and being arrogant, talking down to people or constantly telling them they’re doing it wrong. It can be hard to spot, and different people may perceive it as lying at different points. But if you’re finding feedback stressful, if it’s eroding your confidence or negatively impacting on your wellbeing or writing, it may be that you need to part with your critical reader because their feedback is too negative. (It may also be that you’re not in the right frame of mind to work with critical readers at that point, because life is negatively impacting how you respond to constructive, as opposed to negative feedback -especially during covid times.)

If you still find negative feedback helpful, bear in mind that constant negativity can wear anyone out -so try to phrase your feedback in terms of how the writing impacted on you as a reader- not ‘objectively’ judging what’s ‘wrong’ with the writing. If you’d like 10 Phrases for Giving Positive, Effective Feedback, I’m attaching a pdf of them to my next newsletter (and to my welcome email in future).

6. Does Feedback speak to the writer or reader as an equal, or lecture them?

Have you ever asked someone a question about a particular topic, and they assume you know nothing and start explaining everything about it? Don’t be the writer who assumes the reader has completely misunderstood your character and begins explaining things the reader’s other comments tell you they already know. Don’t be the writer who spots a potential gap in your critique partner’s craft and starts lecturing them in crafting that aspect 101, when -as is likely- you’ve just found one of their many author bias blindspots, or they thought that was a problem but they didn’t realise how big a problem it was.

If you aren’t sure what was unclear to the reader, ask a clarifying question. Eg. “Were you unsure how Barry’s relationship with Fred impacted on Barry’s decision, or why Barry made the choice he made or about something else?” Don’t lecture your critique partner about pacing, just say, “I’m wanting the story to move on now.” Or, “I think you could cut this paragraph without the story losing anything.” Starting a conversation with a reader or writer this way gives them a chance to respond and show you what they know or what they’re thinking, as well as being clear and effective communication. (As a primary school teacher by trade, I’m very conscious of this, because its how I make a living.)

6 Tips for Productive Partnerships

Man and woman high fiving over laptop.
Photo by krakenimages

1. Only agree to read (or swap) the first 1-3 chapters initially.

As a Reader You may find that the book isn’t your cup of tea. That you don’t want to read the whole thing. Or perhaps you find it interesting, but so much isn’t working for you, and or commenting on this novel would be a bigger time commitment than you’re prepared to make.

As a Writer You may find critical reader feedback unhelpful. If you’ve asked the reader to comment on character and plot development and how they find the overall story, and they mostly comment on your punctuation, I’d be saying, “Sorry, I don’t think we’re well-matched.” If this happens, here’s some places to find more critical readers.

2. Talk about how much you can read/ edit and over what time period upfront.

How many chapters are you aiming to read a day/ week/ fortnight? Don’t assume you have a similar balance of day job, family life, reading/ writing etc as your reader/ critique partner. Some of my initial CPs finished editing their whole books with other CPs while we were only up to commenting on each other’s chapter 6-9. Knowing what your goal is helps you have realistic expectations about what to expect from each other, and when.

3. Tell the reader what you’d like them to focus on, or tell the writer what you’re likely to notice and comment on.

As a Reader: the writer may be grateful for any and all feedback, but they may also want feedback on particular things. If, for example, you’re passionate about world building and the writer is desperate for feedback on their characters -you may identify from the outset that you’re not the right match. Or (as is probably more likely) -knowing that world building is your thing- the writer may also seek another beta reader who’s passionate about characters.

As a Writer: if you don’t ask your critical readers to comment on anything in particular, they may not happen to comment on things your editing focused on, leaving you no idea whether those edits did enough to support or engage the reader. You may also find that your critical reader comments only on what they like, or don’t like, or -if they’re also a writer- on aspects of craft which happen to be their personal strengths. This can leave you without an overall impression of how readers see your character, plot or tone and can mean missed editing opportunities. Yes, these impressions are subjective, but I recently noticed that one of my battle scenes may be far darker than I intended for a YA Fantasy, and that kind of overall impression is useful for a writer to know.

For ideas on what to ask your critical readers to look for, see my Act 1 Critical Reader Checklist.

4. Critique Partners: Allow for Stylistic Differences

I was conscious of this from the first as a critique partner, because one of the writers I was reading for favoured longer phrasing and descriptive writing, while my style is more concise. I had to think carefully about whether his style was slowing the pace and losing story tension at a chapter level, or whether I was getting hung up on his sentences because I didn’t like their style. As a CP -style isn’t your concern- but things like losing interest because of drawn out sentences slowing the pace is. So if your CP’s writing style is different -respect it- and try to only comment on it when it poses problems for you as a reader.

5. When you’ve Given/ Received Feedback 

As a reader if you’ve given feedback, eg. you can’t visualise the scene, and you see from the writer’s reply, revised chapters or Google docs that the writer has ignored that feedback, I suggest just commenting on what they are editing at that time, as they may only focus on certain things during each edit. However, if the writer appears to be editing hardly anything -again you may have a writer unwilling to take on feedback, best parted with.

As a Writer Don’t hesitate to ask the reader if they could comment a bit less or a bit more about certain things. I have a tendency to get hung up on sentence structure, but some of my CPs have been more interested in my thoughts and feelings on characters and how engaged I am in the story. So if you want less feedback of one kind or more of another: ask for it. 

If you get feedback you think is helpful, but you’d like to know more -ask a follow up question. When I interviewed Halla William’s recently (I’ll publish the interview in March), she said that when she got feedback on her query letter, “I really interrogated it.” She asked follow up questions based on reader comments, then revised certain things and asked if people could take another look. As one of her critical readers, I saw how much her drafts developed and how much stronger her query letter became from one revision to the next, which asking follow up questions clearly helped with.


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6. Be Flexible

Even if a critical reader wants to read the whole book, or both critique partners are invested in commenting on each other’s books till the end, life happens. Circumstances can differ and vary across time. During my country’s second lock down, I had a few restless days where I wanted to escape and I smashed through half my CP’s novel. Then I reached a point where I was so emotionally drained and exhausted that I couldn’t write comments which made sense, and I had to stop reading for her for 3 months. During covid times more than ever, I’d see timeframes you agree on as aspirational.

As a writer, you can have critical readers or CPs pull out for one reason or other at any time. During covid times, this is more likely. So don’t rely on one or two critical readers. Have at least three and ideally more. If someone can only comment on your first 3 chapters when you’d really like feedback on the entire book -take them up on the offer for three. It all helps.

Further Reading

Finding Critical Readers (or mentoring programs) + When is my Editing Finished?

Chapter One Critical Reader Checklist

Act One Critical Reader Checklist

Querying Experience Interviews

As a member of a querying writers group, I’ve watched writers wait 6 months to receive full manuscript rejections, or go months without receiving so much as a form rejection for queries. I’ve learned a lot about having realistic expectations and how to tackle the querying process. In these querying interviews, I interview some of those writers, with the aim of giving newly querying writers insights into what to expect on your journey, and advice. And to give those of you already on your querying journey a chance to reflect and possibly tweak your approach to querying.

Where Are You Querying From & Which Genres?

(Scroll right to see Debbie Hadad’s details).

Cheryl
Burman
Alexandrina
Brant
Susan
Waters
Juliana Savia ClaytonMelissaDebbie Hadad
From🇬🇧 UK🇬🇧 UK🇨🇦 Canada🇺🇸 US🇦🇺 Australia🇮🇱 Israel
GenreHistorical 🗝Fantasy 🐉Scifi 🚀Dystopian 💣Scifi 🚀
How long for?3 years2 months?5 months7 months (Tapered off July to write second).1 month1.5 years

What did you Think Querying Would Be Like?

Susan Way, way back I thought it was going to be every door slamming before I could get near it, but then when I learned that normal people can get literary agents, I realised I could be one of them. But at any point you get reminded it’s going to be hard and you’re going to get lots of rejections.

Alexandrina This is not my first time querying. This time round I wanted to go in with my excel spreadsheet and make it as ordered as possible. 10 queries at a time, wait 2 months, do another 10. I came into querying with a definite plan. I didn’t stick to it.

Debbie I think I underestimated how disheartening it could be and how much emotional energy it takes to keep going. If only you could just hand it to an agency to keep submitting or if there was an app like Book Tinder! Put your query up and if an agent likes it they swipe right and get your pages!

Melissa I did a lot of research and had an idea of agents taking a long time to respond, or not at all. I knew it was pretty hard to find an agent -if at all. I never planned to write a picture book. I’m not relying on this to get an agent.

It would be wonderful to be traditionally published for that kind of validation…

Cheryl

What has Querying Actually Been like?

Susan's head shot.
Susan’s Querying Experience

I definitely know now that literary agents are normal people. Some of them have giant egos. Some of them are very, very humble. You learn which one you might want to work with.

And Twitter is a good way to see, at least, from what they choose to put out there, what they might be like. You still get an idea of their sense of humour and professionalism. It’s a good place to look for red flags, if nothing else.

Susan Personalisation, I don’t know what to do with that. Eg. “I saw on September 17th that you like spaghetti”. [My blog on query letters will address this later this week, and be included in my newsletter going out Oct 23rd].

Cheryl's headshot
Cheryl’s Querying Experience

In the UK you can only really query agents directly. The big publishing houses don’t take direct submissions, like some of them do in Australia. It’s a really time consuming process, just hunting down agents who potentially might be interested.

“Because that one (Cheryl’s second novel) is totally in my control… I have made the decision to self publish that. It could have been a minimum of four years before Keepers got on the market. I’ll be on my walking frame by then, so I just want to get it out there. I’m not interested in making gallons of money. That would be nice, though that’s not going to happen.

Alexandrina reclining in a hollow tree trunk.
Alexandrina‘s Querying Experience

Every rejection you get is a knock back. That feeling of ‘do I need to leave this for another month? Do I need to hold back on my next batch? And re-work it and look for more querying partners?

Elise Do you feel like you’re overthinking or being a bit too cautious?

I always go by the reactions I have per round. If I haven’t got a reaction out of ten or from agents with similar things on their list then something’s not quite right.

Alexandrina For my third round, I’m focusing on the whole novel, not just what could be wrong in the opening. There’s always a chance I could get that full request, so I want the whole novel to be the best.

Elise How long do you think querying might take and how long are you prepared to pursue traditional publishing?

Alexandrina I could send 100 queries then call it quits. It depends how much feedback I can get.

Debbie wearing a shirt saying 'Just Don't Care.'
Debbie’s Querying Experience

I sent out a few, then waited a few months. It’s like, will you please reject me? I rewrote my first chapter 6-10 times after letting it sit for a year. Then I got a request.

Juliana’s Querying Experience

Querying my novel was big because it was like a piece of my soul. I didn’t get my first full until June [she started in January]. I’d heard the stories. I thought I was going to beat the odds. I thought my first book was really good. And it is. But it has to be better than good. It has to be marketable, and timely and no-one wants a dystopia when the world is on fire.

Juliana

When I got that request after 10 queries I was like, “I did it! I’m in. This isn’t so hard. What’s everybody talking about?” And then it was almost a year before I got basically a form rejection.

When I get a rejection I would have a cookie or a shot of bourbon to take the sting away.

I tried to send out a query for every rejection I got, but then you start running out of agents on your list. My list only had 100 agents.

I have 3 full requests out. Two with agents and a like from an Indie Publisher in #Pitmad. I was pretty solid (through the 7 months.) I’m pretty competitive.

To me taking a break wasn’t an option. Which may not be the best thing for my mental health. It naturally tapered to a halt when I started thinking my next book is better and not a dystopia.

Juliana's head shot
Juliana

What’s been Your Experience of Twitter Pitch Parties?

Alexandrina I’ve not had any likes on pitches, which is always disconcerting, as I feel like I’ve re-worked my pitches several times. This year I’ve made sure I was in DM Groups, commenting on other people’s pitches and being more social about it. It helps with the community.

Cheryl

[In September #Pitmad, Cheryl and her co-writer’s first novel] got 2 likes and… [two agents] asked for a full. We’ve now been waiting two months… [to hear back from one]. It took her two months to ask for the full after the first fifty pages. [The second agent asked for a proposal, then pages, then rejected the manuscript. Cheryl’s longest full rejection took a year to come through.]

Debbie At the first few I didn’t get agent requests. I kept doing them and I got better and more attention. I’ve had agent responses. I’ve had fulls requested through this. I’ve had a weird experienced where agent’s heart my pitches, I’ve started researching them and they have nothing on their list that has anything to do with what I’m writing, like no Scifi [Debbie’s main genre 😉].

Being in a query group has really helped, so you don’t feel alone. I think commenting boosts signal from an algorithm point of view. I like the fake likes… just this guy from somewhere. A kind soul or whatever. I feel better seeing five hearts and one real one than nothing at all, because nothing is so sad.

What have been your Biggest Learnings so far?

Alexandrina Be more social. I never actively searched for a critique partner via Twitter. I never found DM groups. Pitch parties… I feel like I have more confidence to say, ‘Hi. I see you’re doing x, y, z. Do you want to swap pages?’

Susan How much you should be ready to put yourself in a box. They want you to be clearly one thing. I wrote a book about an 18 yo, and it’s not really a dystopia… but it might be, and there’s serious situations, and comedy, and I don’t really know how to do comps but please just read this!

Melissa It’s well worth paying for services like Query Tracker. I learnt the value of it when it was discussed in my query group. Looking back, I probably queried prematurely. I had revised a lot. I did have feedback. But I think I needed to go through again.

Juliana’s Learnings

I didn’t make too many tweaks. I know a lot of people make many on their first pages. I think that way lies madness. At some point you have to let your baby go.

About a month in, when I wasn’t getting the response that I wanted I reached out to an editor, @AmQueryingH, and she’s amazing. She did my query and first five pages. I had the bones of the query, but she really amped it up and that was the query that got me a couple of responses.

I didn’t realise how competitive the market is. Its more about being better than good enough. And a million other things that you don’t know about.

That was such an eye opening moment. It wasn’t my writing. It wasn’t that it was a dystopia. It wasn’t that he thought it wasn’t marketable. It was just that he already had that book.

You don’t have all the reasons why (for a rejection). Sometimes that makes it sting a little less. Sometimes the bourbon makes it sting a little less. And cuddling the cats and a very supportive husband…

Debbie’s Learnings

People always say don’t take it (rejections) personally. To pick yourself up after a rejection is hard. After a while you develop fatalism. It’s like “has my rejection come through yet?”

The more I learned, the more I realised I didn’t know. I learned you need to let it (your manuscript) sit. You are completely blind to the first draft. You have to have other eyes on it. When you read for someone else you pick up patterns. You need someone to help you notice yours and break you out of them.

Listen to feedback you trust. Listen to your gut. If you listen to feedback from everyone, you’ll go mad.

Be willing to implement advice. Get rid of things you really like if it improves the story. You need to be confident enough to think you’re good enough and humble.

You’re blind to your manuscript’s faults because you’re so in love with it that you can’t see what’s wrong with it.

Like phrases you use too much. I removed characters and rewrote from third person past tense to first person dual point of view.

What Advice would you give to Writers Beginning Their Querying Journey?

Melissa I don’t put all my eggs in one basket. You can’t rely on one path to get you through. Have a process for dealing with rejections. (Some writers)… have a dream agent or a few dream agents in mind and I feel like that’s setting yourself up for disappointment.

Alex Take on feedback. Actively look for feedback. Know this agent looks for this because of this interview.

Susan Even if you do fit into more than one category, you have to know how to make yourself fit into the boxes the agents want to fit. Accept that you’ve got to follow the established rule for comps. Actually read at least enough of them to understand why you’re comping it. Ask people who have experience with querying… who’ve gotten to have informal conversations with agents (at conferences). Go to any conferences available to you. If not, find people who’ve been there (not stalking 😉).

Cheryls’ Advice
Cheryl's headshot

Do not start querying until you are super, super happy with your manuscript. Give it to as many readers as possible and beg for their honest views. Re-write. Re-write.

-Cheryl

Tell them you’re not just interested in where the commas are. You really want to know if the story works and how do the characters come across. So ask questions. [For an example of possible questions, see my chapter one critical reader checklist.]

Think about your comps very carefully. Think about style, tone, voice -is it similar? Don’t be too specific about the story.

Make sure you read the submission guidelines very, very carefully. If they ask for 50 pages, send 50.

In terms of getting your manuscript ready, make sure you’ve actually written it technically properly… point of view… dialogue.. make sure you learn those things from other writers. From reading books like Dave King and Renee Brown’s Self Editing for Fiction Writers.

Because an agent’s just going to throw it out the door… they need just the slightest excuse to move on to the next one.

Juliana’s Advice
Juliana's head shot

After living the rejections, it gets easier. It really does.

By my 80th rejection it was, “well at least I heard back. That was nice.” I had 5 agents say, “That wasn’t for me, but I hope you’ll keep me in mind for future work.” So make sure you read your rejections all the way through, because it usually comes at the end if they say that…

If they say “I’d love to read this”, that means they want the full…

Keep track of it. Query Tracker is a really good website.

For my future queries, I have that sheet with who wanted more and whose responses were kind and personalised. I got a couple that were kind of scathing like, “consider joining a critique group.” Like, I am. I got one that just said, “Thank you. This isn’t for me.”

I can’t emphasize enough: have a support system. Nobody gets it like a writer gets it.

Debbie’s Advice

Seriously, make a list of 50 people. Collect 100 rejections. Treat it as an exercise. Be persistent. It’s a long long process. Finding an agent by Friday is like walking down the street and finding a bag of gold. It’s like going on a first blind date and expecting that person to be the one. You need to date a lot of weirdos before you find the one. It’s the same with querying.

Agents have to practically marry your manuscript to represent you. They’re going to be going over it so many times and pushing it to other people.

I need to make a decision if I’m going to keep querying or self publishing. I really love my books and I think they are publish worthy. I believe they will find a home in readers hearts. You can’t know if there’s a cavern of gold and you’re centimetres away. We don’t know how far we are from the cavern or if there is a cavern.

I kind of want to say don’t give up because you could succeed tomorrow, but you don’t want to be querying forever.

Debbie wearing a shirt saying 'Just Don't Care.'
Debbie Iancu Hadad

Two short stories of mine appeared in the anthology ‘Achten Tan: Land of Dust and Bone (Tales from the Year Between, Book 1)’. Currently querying a couple of YA SFF novels, participating in three different anthologies, writing vss on Twitter and buying way too much stuff on Aliexpress. For my day job I give lectures on humor and serve as a personal chauffeur for my two teenagers. Residing in Meitar, Israel. You’ll find her on Twitter @debbieiancu.

Susan's head shot.
Susan Waters

lives in Ontario, Canada. Her writing, however, usually features her east coast roots, whether by landscape or by culture. Her first novel is an upper YA Speculative Fiction she hopes is the first volume in a series. Currently she’s penning an adult romantic comedy while plotting half a dozen stories, most of which blend science fantasy and humour. You’ll find her on Twitter @storiesbysusan.

Cheryl's headshot
Cheryl Burman

lives in the beautiful Forest of Dean in Gloucestershire, UK. Her first novel was a fantasy middle-grade trilogy but she has since taken to adult historical fiction. Her co-authored novel The Shanty Keeper’s Wife is currently being queried and she has also written a  romance set in Australia in the 1950s. Her current WIP uses the Forest of Dean as its backdrop and is a magical realism novel about a young woman who becomes a hedge witch – and a little bit more.At the end: She also writes short stories and flash fiction, a few of which have won prizes. She also writes short stories and flash fiction, a few of which have won prizes. You’ll find her on Twitter @cr_burman.

Juliana's head shot
Juliana Savia Clayton

I write young adult novels and picture books. Currently, I’m working on a YA Romcom. I am an active SCBWI member, serving as the Indiana chapter’s Volunteer Coordinator. I am also a member of the Indiana Writers Center. In my day job, I edit environmental documents, and I have one published non-fiction article in my field. You’ll find her on Twitter @kidlit_writer.

Alexandrina reclining in a hollow tree trunk.
Alexandrina Brant

Raised on a diet of Tolkien, Doctor Who, and Agatha Christie, Alexandrina Brant grew up around the city of Oxford, England. After graduating from the University of Reading with joint honours in Psychology & Philosophy, she hightailed it to London to study a Master’s in Linguistics at UCL, where her focus was sociolinguistics and dialect blending. She currently lives in Yorkshire with her husband and two warring cats. Her short stories have been published in several local anthologies and she is working on a Steampunk novel about a linguist’s journey to rescue her fiancé and a Doctor-Who-esque sci fi about lesbian aliens trying to save a corrupt planet. She keeps up with the bookish community on Instagram @lingua_fabularum. You’ll find her on Twitter @caelestia_flora.

Melissa's headshot
Melissa-Jane Nguyen

is an Aussie freelance writer and editor and mum to two little ones. She has writing published in Kidspot and Essential Baby, she sends out a fortnightly newsletter that combines aspects of writing and parenting, and she runs a short story publication with her sister. Melissa is currently working on querying and writing picture books, planning a middle grade novel, and letting a young adult manuscript marinate for a while before turning it on its head and rewriting the entire thing. Melissa is (sort of) becoming an expert at juggling lots of projects simultaneously. If you can get her to sit down for a chat, she’s partial to any kind of tea and will happily relate all she’s discovered about celebrities and topics she has no real interest in but has researched thoroughly as a result of falling down rabbit holes. You’ll find her on Twitter @MJEditing.

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Related Reading

For a list of Twitter pitch parties to pitch your novel in, see this post.

For advice on crafting query letter or tweet pitches, see this one.

For a list of resource links spanning Query Letters & Synopsis to Finding and Communicating with Literary Agents, see this post.


Beta Readers & Critique Partners, Mentors & Editors

Woman on sand dunes searching
Photo by Katerina Kerdi 

You’ve written your novel. You’ve revised and edited it multiple times. Now you know it so well that you can’t see the forest for the trees. You need critical reader feedback. Ideally it’ll be from observant beta readers and critique partners with different strengths to you. And help hone your craft, while readying your novel for querying or self publishing. So where can you find effective critical readers? And do you need a sensitivity reader or an editor? Once you’ve had feedback and used it to edit your novel, how will you know when you’ve finished editing?

Five Free Feedback Options

1 Scribophile

My search for critical readers began with Scribophile. This is an online community where writers earn karma points for critiquing each other’s chapters and where gaining enough points lets you post your own chapter for feedback. The free version involves posting one chapter at a time, so its a good space to seek line edit or within-chapter feedback.

However, if you work at a different pace to other writers, you may critique their chapter 1, then find their chapter 4 is ready (my experience). As a reader, you can end up reading single chapters many novels, without reading whole stories. As a writer, it can be difficult to get feedback on plot and character development across chapters and feedback from the same readers on multiple chapters. I received some good feedback on Scribophile, but there were issues across my opening chapters its readers didn’t get the chance to spot. So if you’re seeking feedback on plot and character arcs, you may need a paid membership for autonomy over who reads your chapters and when.

2. Critique Circle is similar, but I haven’t tried it, so I can’t say how it compares.

3. Twitter Or Instagram’s Writing Community

If you don’t have writer contacts, its well worth joining Twitter’s or Instagram’s writing community. (For advice on getting started, see this post.) Whether you’ve made writer friends, or are new to social media, you can post asking who’s willing to trade feedback (or just asking for beta readers, but you’re more likely to get a critical reader if you’re willing to be one).

I’d share a brief blurb of your work (use a paragraph long pitch for Insta or as a graphic on Twitter, if you’ve written one). I’d also mention if you’re willing to trade just opening chapters, even if you’d ideally like feedback on the whole novel. My last round of chapter swaps was going to be opening chapters only, but it became the opening third of the novel, so you never know. I’d also mention any genres you prefer to read or prefer your critique partner to write. You’ll need relevant hashtags too, but don’t use as many as I have on the right. A hashtag for CP’s, one for beta readers and one for your genre should be enough on Twitter.

On Twitter I suggest including #CritiquePartner and or #BetaReaders in your tweet. Also try searching both tags in the search bar, to see who else is looking for critical readers and reply to likely critique partners.

Hosted Critical Reader Meet Ups on Twitter

#BetaBash by @Madeline_Pine is a quarterly event to help writers and beta readers get to know each other. Its a series of hosted prompts findable on the hashtag. You can tweet your reply (on the tag), including your blurb, audience age and genre for potential beta readers to see.

#CPMatch by @Megan_Lally is another quarterly tag. This one is for tweeting your blurb, genre and audience age to fellow writers willing to trade MS’s with each other.

On Instagram the most popular tags are #Beta Reader and #BetaReaders, but you’ll find some posts on #CritiquePartner and #CritiquePartners. Again, I suggest posting about finding critical readers AND searching the above tags on Insta to see posts seeking critique partners and replying to them.

Two of my critique partners from Twitter edited much faster than I did, so we only traded the first 6 and 9 chapters respectively. But the feedback they gave was useful in addressing issues with character logic and pacing beyond my chapters they read. One beta reader read up to halfway through my Act 2, while the third critique partner (a twitter friend) and I critiqued each other’s whole novel. Depending on many circumstances, a critique partner or beta reader may not make it to the end of your novel, but they’re my favourite way to get feedback on all aspects of it.

4. Facebook Groups

There are a LOT of critical reader groups on Facebook. This one is for finding Fantasy Beta and ARC readers (the latter providing reviews of the finished draft before the book is released). I’m a member of it and have seen writers posting and getting a few offers to read, though I haven’t sought readers there myself. I suggest searching your genre and ‘critical readers’ on Facebook, to find a relevant group for your writing. You may like to search your sub-genre and ‘critical readers’ too, as there are several sub-genre critical reader groups for romance, and there may be for other genres.

5. Discord

If you haven’t heard of it, Discord began with gamers, but there are a growing number of writer groups on it. A Discord server can have as many channels (each acting as a communal feed), covering as many topics as its admins like. A lot of writer Discord groups have channels for seeking critical readers, where you can write a blurb of your book and see if anyone’s interested.

To find Discord group descriptions and invitations to on Twitter, type ‘Discord’ and ‘#WritingCommunity’ into the Twitter search bar. Or tweet to your ask followers if they can recommend one. If you’d like an invite to the server myself and @LeiaTalon are co-admins of, you’re welcome to reply to the the tweet on the right or DM me and I’ll DM you the link. Alternatively, contact me using my contact page.

Further Reading

For more options to find critical readers and advice on working with them, see @LombardEmma‘s Finding & Using Beta Readers.  

For specific questions to guide critical reader feedback (or to guide your feedback as a critical reader), see my Chapter One Checklist and Act 1 Checklist.

Three Mentoring Programs to Apply For

If you’ve had feedback from critical readers, but would like more, from more experienced writers than yourself, there are mentoring programs. You’d need to work in close partnership, and be lucky, as there are many writers seeking mentors in the below programs.

For #AuthorMentorMatch and #Pitchwars, the mentors are authors. For #Revpit they are editors. #Pitchwars mentors also give editorial feedback on your query package.

1 #AuthorMentorMatch, is run by @AuthorMentorMatch and occurs in January. For more details, visit the Author Mentor Match website. For the prompts/ chats leading up to submissions, see the #AMM hashtag on twitter.

2 #Revpit is Revision & Editor Mentoring for MG, YA & Adult Fiction, which begins with pitching on Twitter in April (10th). For more details, visit the Revpit Website.

3 #Pitchwars mentors profiles can be viewed and the submission window for writers to submit to four potential mentors via email opens in September. For more details visit the Pitchwars Website.

Paid Editing Feedback

Woman writing in notebook.
Photo by Thought Catalog

Paid Critiques

If you can afford a ($45 US) fee for your opening chapters to be marked on a rubric covering the works, by editors or writers with degrees -I recommend entering Ink & Insights (March to June). I entered 2 different manuscripts on 3 occasions. I received 4 pages of helpful comments (one from each judge) each time, with a detailed rubric. In this competition, you are numerically scored by all 4 judges. One loved both my manuscripts and scored them highly, one wasn’t fussed and gave them a low score, and the other two scored my manuscript in the middle, but the feedback from all four was consistent. That feedback and the rubric were helpful in pinpointing specific aspects for my next rounds of edits to focus on.

Sensitivity Readers

If your wip features point of view characters from marginalised groups to which you do not belong and or touches on issues affecting those groups, it may be appropriate for you to hire a sensitivity reader. Ideally, you have done your homework on the marginalised group(s) in question, but a sensitivity reader may pick up on issues neither your lived experience nor Google can tell you. If you’d like to know more about sensitivity readers and whether or not you may need to hire one, this article may help.

Am I Finished? & Do I Need an Editor?

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Photo by Andrew Neel

Identifying when you have finished editing can be a huge challenge, especially with a first novel. Despite how helpful my Ink & Insights comments and feedback from four critical readers were, my revisions only targeted the symptoms of some underlying problems. I sent my novel to another beta reader and edited again, but my final solutions to story tension and fully developing point of view characters came from my editor Amelia Wiens. After two manuscript critiques with her, I am finally confident I’m ready to query.

Deciding whether hiring an editor is worth your while depends on your personal circumstances and goals. In my case, I could afford a developmental edit. I saw it as a personal crash course in developing characters and story tension. And I learned lessons I can apply to all future novels from it. So for me, it was worth the money.

As there’s only so much time and energy unpaid beta readers and critique partners can put into feedback, if your plot, characters or story structure may be lacking, a manuscript critique/ structural report may be a good fix.

Considering Hiring an Editor?

Get a sample edit! Check if they understand what you’re trying to do with your novel. See if there’s indications that working with them will be a valuable learning experience, as well as making your novel a more engaging read.

Self Publishing your First Book?

If you’re on a tight budget, here’s some well reasoned advice by editor Derek Murphy on why hiring an editor may not be the best idea. (He describes his services in this post, but he does so in the context of giving ball park figures for developmental and copy editing and proof reading costs.)

Editor Resources

For Definitions of developmental & Copy Editing and Proof Reading Services, with clear examples and advice on which order its best to use these services in, see Hiring an Editor, Should I Spend the Money? by Maryleee MacDonald.

5 Things Author’s Need To Know Before Hiring an editor (an interview with editor Staci Frenes by Mixtus Media) is also a good read. It details the benefits of hiring an editor and giving advice on finding a professional, reliable editor who’s likely to be a good fit for your book.

Tips to Tell if Your Editing is Finished

Have you rectified issues which could get you rejected by a literary agent?

Even if you intend to self publish, looking at resources where literary agents state reasons they tend to pass on submissions can improve the quality of your work. In this video 7 agents give 3 reasons for rejecting an MS. While in this one Meg Latore talks about why literary agents may reject the first five pages. Both videos can act as partial “have I finished editing yet?” checklists.

A Final Test of Editing Being Finished

Can you pitch your novel? Can you, in Query Sharks ‘sweet spot’ of 250-350 words;
Introduce your Main Character (+ their want/ goal if you like)
Introduce their inciting event, the central conflict & stakes
Mention a major complication to MC ability to resolve conflict, including increased stakes (if applicable)
Mention character growth that must occur for the MC to resolve the conflict and avoid the stakes/ the impossible choice the MC must make?

When I pitched in my first two Pitmad’s, I had trouble defining my MC’s goal and character growth they needed to undertake to reconcile the external conflict. There were still gaps and ambiguity in my main character’s arc (the one’s my editor later helped with). Everyone finds writing a pitch difficult. It takes ages. But if, after reading pitch crafting advice like the articles I’ve linked here and receiving feedback, you still struggle to nail any pitch ingredients, there may be a hole in your character or external plot arc. In that case, I suggest using resources on plot and character development like this one by Susan Dennard) to help identify the hole and plan another structural edit.

Whichever stage of the editing process you’re at -good luck!


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Further Reading (Resources Linked Above)

Critical Reader Sites

Scribophile & Critique Circle

Fantasy Arc & Beta Readers FB Group

Paid Critique: Ink & Insights 

Critical Reader Resources

@LombardEmma‘s Finding & Using Beta Readers

My Chapter One Checklist and Act 1 Checklist of questions to help guide critical reader feedback.

12 Critical Reader Partnership Tips

Twitter Hashtags

#CritiquePartner #BetaReaders #CPMatch

Editing Resources

Do I Need A Sensitivity Reader?

Do you really need a book editor by editor Derek Murphy.

Hiring an Editor, Should I Spend the Money? by Maryleee MacDonald.

5 Things Author’s Need To Know Before Hiring an editor (an interview with editor Staci Frenes by Mixtus Media)

Instagram Hashtags

#Beta Reader #BetaReaders some posts on #CritiquePartner & #CritiquePartners

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