With thousands of pitches set to pour through Twitter’s #Pitmad feed for literary agent and indie publisher perusal on Thursday, its time to tell you everything I know about crafting a quality pitch (illustrated with tweet pitch examples, though advice here also applies to query letter pitches). I’ll also give you advice on preparing for pitch party days, which can be chaotic, stressful and discouraging if you participate on your own.
If you thought writing and editing your novel was the hardest thing you’ve ever done -bad news- writing a query letter which clearly introduces your main character, conflict and stakes isn’t easy. Doing so concisely is harder still. Crafting a query which invites industry professionals to connect with your character and care about their conflict -which overall entices them- may seem impossible -at first. Great query crafting is an art (different to novel writing unfortunately) and requires honing a specific skill set. Luckily, there are many great resources listing the ingredients you need and more importantly -modelling what skillful inclusion of them can look like.